Social Media

Understand what hashtag (#) is for and how to use it

November 3, 2019 by rohit Leave a Comment

The hashtag is a keyword preceded by the hash sign (#) that people often use to identify the theme of content they are sharing on Social Networks. Their membership became popular on Twitter and spread to today’s biggest social media.

If social networks are places where people can share what they are watching, thinking and feeling, wouldn’t it be great if we could filter research around the topic of these comments?

If you agree with this question you may be happy, as there is a solution to this.

It’s the use of hashtags!

With the widespread use of social networks, the presence of hashtags is becoming increasingly constant.

Many people have seen and even used this device, but do not understand its main function.

So to better understand what it is for and how to use it correctly, check out this post below.

After all, what is a hashtag?

A hashtag is a keyword preceded by the hash sign (#) that people often use to identify the theme of content they are sharing on Social Networks. Their membership became popular on Twitter and then spread to today’s most popular social media.

Each hashtag you create turns into a hyperlink that will direct the search to everyone who has tagged your content with that specific hashtag.

When you select a keyword for content, it is automatically added to that topic’s search group.

That is, this is a much more practical way to group various content on a particular topic, facilitating further research on the desired topic.

From this research, you can find the people who are talking about the subject and what they shared.

For example, if you are interested in knowing what people are commenting on about some new content or subject in the middle of Content Marketing, you can facilitate your search by searching for the hashtag with the name of the subject or theme you want to search across networks. Social

This will help you find out what people are finding and commenting on this topic.

How and when to use a hashtag?

To use a hashtag is very simple. Just use the pound sign (#).

And right after that, enter the keyword you think will rank your post better. Remember that spaces are not identified, so write all the words together.

Going back to our example, to talk about Content Marketing, for example, just add the hashtag #contentmarketing or #content marketing and you will ensure that your comment is included in the theme search universe.

Basic Tips for Using Hashtag

It’s important to talk about some tips that can greatly help your hashtags succeed.

Do not put all content on one rod

If you want to know what people are thinking about the movie, use the hashtag with its name, not #WhichPeople are FindingAbout the Movie, as this will narrow your search too much, reducing the amount of content found.

Don’t use a hashtag for every word.

This tip is opposite to the previous one. If you add the hashtags #o #that #people # are # finding #about #the #film, you will add your content to various search groups, not necessarily what you originally planned.

Use a hashtag that fits in with the post theme

Using a hashtag just because it is being highly researched but not talking about the subject of hashtag will be ineffective for spreading the content.

Check the spelling

A simple spelling (or even a typo) error can make the hashtag a failure, as there is very little chance that multiple people will make the same mistake when creating the hashtag.

How can my business use hashtag?

Now that you know what a hashtag is and how it should be used properly, it’s time to understand how you can apply it to your business practice.

First, it is important to emphasize the importance of having corporate profiles in social networks where their audiences are most present and active.

In this way, it is possible to interact and approach the public, creating a relationship that goes far beyond the simple commercial.

So if your profile is public, using appropriate hashtags can cause your content to be found by many people, besides those already following your page.

So choosing the right hashtags can play a key role in reaching your posts, increasing the number of followers, fans or customers.

It’s interesting to create your own hashtag for your brand or event as a digital marketing strategy .

This way you can encourage your audiences to share content with your hashtag to compete for promotions or awards, for example, and in return, they will greatly increase the visibility of your hashtag.

When a brand creates a hashtag and people start appropriating it, they will be interacting directly with the brand and the company, increasing their chance of becoming customers later.

How does hashtag work on each of the social networks?

Even though it was created by Twitter, today they are already widespread in the online context and many other social networks also encourage their users to use hashtags.

It is very important to thoroughly research each of the social media to understand how people behave and how to use hashtags to get the most engagement possible.

Several social networks have joined the hashtags, such as Facebook, LinkedIn, Instagram, Google+, Pinterest and Vine. But the behavior of users is quite different and unique in each of them.

For example, on Twitter , people often use only one or two hashtags in their posts, precisely because it’s a microblogging platform where characters are limited by post.

On Instagram , people use 4 or more hashtags on average.

In addition to the different volume of hashtags used, each of the social networks has its own peculiarities and specificities.

Therefore, it may be that a keyword that is very successful on Twitter will not necessarily be as successful on Facebook.

We will talk more about this in the next topic.

But first, want to learn how to market on LinkedIn? Check it out download our complete guide on the subject!

How to use hashtags for marketing on each social network?

In addition to hashtags for important events or dates, and hashtags created by different companies for marketing purposes, some hashtags also come up with useful ideas and go viral.

Your business can use these hashtags to join a conversation that brings together thousands of people worldwide.

Each social network has its own viral hashtags. Some examples are:

#FF on Twitter – “Follow Friday”, something like “Friday in a row,” a hashtag used to recommend to your followers a profile you find interesting)
#instagood on Instagram – Used to indicate a photo that looks really good.

Viral hashtags often do not pass from one social network to another. It wouldn’t make much sense to use #instagood in a tweet, for example.

You also saw in the previous item that there are important differences between how people have appropriated hashtags on different social networks. We highlight that in some social networks they are more used than in others.

In addition to these differences, there are also practical issues that change by channel. In other words, the walkthrough of using a hashtag and the available functions also change slightly depending on the social network.

Instagram

In Instagram, to use a hashtag, you must include it in a post made from a public account. An interesting difference from Twitter and Facebook is that when you start typing a hashtag in your post when you insert the hash symbol, Instagram immediately begins to suggest hashtags based on popularity.

To search for results with your hashtag, you need to type it into the search field and click on the Tags option. You can also see the most commonly used hashtags by clicking the Explore option , represented by the magnifying glass, at the bottom of the screen.

You’ll soon notice that on Instagram, hashtags are much more general than on Twitter. They refer more to the photos themselves, such as the hashtag #nofilter, which indicates an unfiltered photo.

Meanwhile, Twitter hashtags tend to be more related to current topics.

Twitter

To post a hashtag on Twitter, just include it in a tweet posted from a public account . Keep in mind that if the account isn’t public, other people won’t be able to see your tweet when searching for the hashtag.

One very unique thing about Twitter hashtags is that they can be used to create Q&A sessions on a particular subject. AND

These sessions are called Twitter Chats and can be a great opportunity to network with people interested in certain topics.

Your company can participate in a Twitter Chat following the disclosed schedule. You can also submit your own subject and meet potential partners and customers in a custom Q&A session.

After you post your hashtag via a tweet, you’ll need to keep up with what people are saying with that hashtag.

You can do this by simply searching the field indicated with the magnifying glass in the upper right corner of the screen – after all, you already know exactly what you are looking for. You do not need to use the pound sign for this search, but you must type the hashtag correctly.

With advanced search , you can still drive more results you want. You can narrow your search by date or location, for example, or even search for positive or negative tweets with the hashtag. This is based on the use of happy or sad emoticons – 🙂 or 🙁.

Your search results may appear in a few different ways. There are five main ways to display: Top, Live, Accounts, Photos, and Videos . Each has its own characteristic.

Top view first shows the tweets that had the most engagement – such as retweets and replies.

Live mode presents tweets in chronological order and is updated in real time as they are posted.

Accounts mode only shows tweets from certain official news source accounts, such as newspapers.

As you can imagine, of course, Photos and Videos modes only feature tweets that, along with the hashtag, also bring photos and videos.

On Twitter, the most commonly used hashtags enter a ranking, called Trending Topics – that is, hot topics. Large marketing campaigns may temporarily have a hashtag on Trending Topics in a certain region.

Facebook

On Twitter, you had to post the hashtag from a public account. On Facebook, by the same logic, the post containing the hashtag must be public . Otherwise, it cannot be indexed in searches.

You can control this setting from the box in which the post is written, using the blue button in the lower left corner.

On Facebook, it’s even easier to search for results using a particular hashtag. After you post a profile update, the post hashtag automatically becomes a link to the page that collects these results.

So just click on your own post to find out what other people are saying with that hashtag.

In addition, you can also search for results with a hashtag using the search field or via the www URL. facebook . com / hashtag / SuaHashtagHere .

With the exception of some countries, Facebook does not list the most commonly used hashtags. As a result, you cannot know which topics are most commented.

Although Facebook is a social network where hashtag usage is not yet so strong, it has more viewing options for the results of a hashtag search.

It features Top, Latest (which corresponds to Live), Photos and Videos, which correspond to what we have already seen on Twitter.

But in addition to these, you can also view results in Pages, People, Places, Groups, Apps, and Events modes . The list, respectively, the pages, people, places, groups, and events that are using the hashtag.

What these modes have in common is that all results displayed are officially linked to the hashtag you sought.

So now that you already know how to use hashtags and what you have to do to interact with your brand audiences, are you ready to get the best results on social media?

Use the hashtag #bloggercage and share with us your experiences and learnings on the subject!

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Complete Guide to Increase Your Organic Facebook Traffic

October 31, 2019 by rohit Leave a Comment

If you are already in business or are starting to create a digital marketing strategy for your business, you know that the first step to success online is to generate traffic (visitors) to your site, blog and other platforms. People need to find it in the virtual world. This is how you can achieve […]

People need to find it in the virtual world. This is how you can get new contacts, generate qualified leads, convert sales, and engage people.

Among the means to do this are paid traffic (disclosures or sponsored links) and content marketers’ “eye candy”, organic traffic. Organic traffic is traffic generated through search engine strategies and search engines and has no direct cost for the views you receive.

Therefore, in this article, we will explain in detail how to increase your organic traffic on one of the main internet platforms: Facebook.

Social Networking and Inbound Marketing for Facebook Organic Traffic Generation

First, if your goal is to increase organic traffic, you need to think about Inbound Marketing.

Believe! Without a well-defined content marketing strategy, increasing traffic will be more difficult than trying to earn in mega-senna.

Social networks are excellent doors to attract your audience. They are at the top of the “digital chain,” millions of unique users accessing these platforms from multiple devices for a significant amount of their daily browsing routine.

Especially in the giant Facebook, the social network that gains with some advantage of other platforms of its kind. To give you an idea there are over 1.28 billion active profiles in the world. With all this market potential, Facebook has become an essential tool in digital marketing strategies.

Therefore, it is no coincidence that one of the three pillars of inbound marketing in strategy development is precisely social media (the other two pillars are SEO and content ).

However, despite the potential of social media, less than half of companies are concerned with developing consistent planning and networking strategies. Many brands have a simplistic view and believe that just being present, having a Facebook profile and posting schedule will be enough to attract their target audience.

But, demystifying a very common misconception, contrary to what many people think, generating organic traffic is not an easy and much less free task.

After all, you will need to produce qualified content that takes the time and investment that is right for your goals. Efforts, however, can be scaled to the budget your business (small, medium or large) has available and get higher returns over the medium to long term than paid traffic.

To be effective you will need to research and consider a number of variables: who is your target audience? What are your interests? What is your browsing behaviour? And many other issues.

It is this information that will help you create “magnet content” (qualified), magnetic enough to attract potential customers to your brand, generating more organic traffic and hence the ability to generate leads.

Challenges: Facebook changes and declining organic reach

Facebook’s organic reach has plummeted and is reaching everyone.

Over the past year, Facebook has undergone a number of changes to its algorithm and its news feed placement policies. In addition, the platform expanded Facebook ads tools and options (paid advertising) and began capitalizing on the advertising actions on its platform, limiting the space and organic reach of companies.

Thus, generating organic traffic to brands on the platform is becoming increasingly difficult. Today the reach reaches only 6% of the audience, representing a drop of 49% ( Ogilvy data ).

According to Facebook the measures are inevitable and aim to avoid overcrowding of users’ feed. The number of profiles continues to grow and brand participation competing for space on users’ pages is increasingly effective and comprehensive.

The supply of information is immense.

To get an idea there are over 18 million companies with profiles on the platform and there are on average 1500 shared stories (posts) that could be viewed by a user (according to their interests) at any given time. Facebook shows about 300 per user and it is for one of these “sun spots” in your audience feed that you should fight.

So for Facebook, the algorithm needed to evolve into this scenario. The company has a great job of defining what should be shown to users. And, it is the algorithm that determines the content that will be viewed by each user, as well as the information they may like and engage with.

However, as with Google, nobody knows exactly how Facebook’s algorithm determines what’s relevant to its users. But even with the changes, there are still some known elements that are part of the process and can help you increase your traffic.

Let’s talk about the following factors:

How does Facebook determine what appears in user feeds?

Known factors that the Facebook algorithm considers when determining what each user will see on their profile include:

1 – What type of post the user interacts the most

For example text versus photo, photo versus video, and so on.

2 – Unwanted Content

Spam and content that the user hides in his feed (“hide” option).

3 – How the user interacts with Facebook ads (the disclosures and paid links).

4 – Which device the user is browsing and how fast is his connection.

In addition, Facebook’s original ranking system, “the three pillars of EdgeRank ” still remains as part of the current algorithm that determines feed view:

Affinity

This pillar is indicative of the relationship with the user. How much does the user interact with your page?

Weight

This pillar refers to the type of shared content. Facebook prioritizes visual content: videos and photos.

Decline (decay)

This pillar refers to the time of your posting. The older a post, the less likely it will appear in the news feed.

It is also very clear that elements of user behaviour greatly affect the visibility of a post.

For example, a user will more often see posts from the friend or brand network that he or she has interacted with or interacted with earlier (the more recent interaction with a friend “X” is more likely to see their content).

Previous user interactions with a particular type of post (photo, image, theme, or other) is another factor. If this user demonstrates greater affinity and engagement with a given post format, they are more likely to see content with the same characteristics in your feed.

Also, a user’s reactions to the content viewed are factors that are part of the selection process of what a person will see later in their profile. For example, when a user has positive reactions, such as “liking” a post, they are more likely to receive similar content. But if feedback to a post is negative, the chances of that post appearing in that profile feed are less likely.

Increased Organic Facebook Traffic by 10 Tips

Despite the new challenges there are many ways to overcome Facebook’s changes. You can use the above elements to your advantage and work out some ways to continue building and increasing your audience. Here are 10 tips on how to do this:

1. Post quality content

You may have heard this tip several times. And as obvious as it sounds, the amount of unimportant content that is still produced and played on the net makes us think it’s always good to remember: produce qualified content!

Relevant content remains the best way to generate value on Facebook, even with changes in the platform algorithm.

Pages that publish qualified information: that add value to people’s lives, teach, entertain, or drive users to some reflection are still able to reach people in the news feed.

2. But post just right!

The frequency of posts on a brand profile should not be too high. After all, you could end up overwhelming your audience with information and polluting users’ feed.

This kind of behaviour often annoys people on social networks and worse – probably – you’ll attract the dreaded haters.

3. And at the right time: Post off-peak hours

The logic is very simple: outside peak hours you will have less competition. Post flow will be smaller and your content will be more likely to stand out.

It’s also worth evaluating at what times your target audience usually accesses your posts. It may be interesting to test and set up a publication schedule based on your audience’s browsing routine.

4. Make Facebook Insights Your Best Friend

Facebook Insights is the best tool for tracking and evaluating your efforts, checking what is working, what posts your audience likes best, and thus directing – and redirecting – your actions on the social network.

The tool is also a valuable source of data about your audience.

5. Target your content using Facebook organic post targeting

On Facebook you can define specific information and better deliver your content to a targeted and targeted audience. You can tailor who sees your posts according to personas (avatars representing ideal consumers) defined for your business.

In profile settings you must enable the targeting option and set the targeting parameters. The basis is made by demographics (gender, age, education, location, language…), but there are some other options.

6. Links: Make your profile a path to other content!

Include links to your website or to pages with post-complementary content. When users are fed with information that helps them solve their consumer issues, they interact more with the brand. This will allow your posts to gain more feed from these potential customers and drive conversions.

Also, the Facebook audience loves links. Content with links only loses to videos in the preference of users.

7. Bet on content with great visual appeal. Above all, bet on videos.

As already mentioned, photos and videos are formats that take advantage of the platform. Facebook prioritizes these formats because they are content with high affinity and engagement rates.

Videos have the best results on Facebook.

In addition, the company is increasingly investing in technologies to improve video viewing on the platform. Proof of this is the “autoplay” tool that seeks to attract people’s attention and releases 3 seconds of the video while the user walks the timeline in your news feed.

8. Share teaching and intuitive material

Infographics and pictographs are formats that have fallen in people’s taste. They are among the types of content that earn the most “likes” and shares on various social networks, including Facebook.

These are self-explanatory content that can be used to disseminate valuable information with a very attractive design.

9. Ask questions in your posts

In the list of “top 10 posts” 2014, released by Facebook, 20% were content that questioned users.

Asking questions to your audience is a tactic that generates high user participation and shows value and interest in public opinion. The potential consumer likes to be heard and talk about their expectations and make suggestions.

10. Focus on community building

I know you might be thinking that communities were tools of an already extinct social network: Orkut. However, some community building rules also apply to Facebook.

Many companies create profiles, but miss the opportunity to interact more deeply with their audience. Spending time creating activities (contests, polls …), giving feedback to comments and – really – listening to your followers will give them better brand awareness and greater engagement. Over time you will have loyal people to your page that can become natural promoters of the company.

Saw? You are now ready to improve your Facebook results.

We hope this article has answered all your questions about it. And if you have any questions, be sure to comment and follow our publications!

Instagram Marketing strategies: The Definitive guide

August 29, 2019 by rohit Leave a Comment

If you are like me, you have surely spent 327 hours reading articles on how to have more followers on Instagram or how to have better results with marketing strategies, but I am sorry to tell you that we have wasted time in the same way, because:

To improve your account and achieve success without investing money you need to master only one subject: The Instagram algorithm.

Algorithm?

Let me explain it to you.

Some time ago Instagram realized that users had more content in their feeds than they could consume, so up to 70% of shared posts were being lost.

For this reason he decided that instead of teaching in chronological order he would only teach what his algorithm determines that he will have more interaction or engagement.

But don’t panic, there are always ways to beat algorithms in a simpler way than you imagine.

Modify your Instagram marketing strategy based on only 7 key factors.

There is no golden rule to win this algorithm that also continues to evolve and change, but Instagram itself has revealed 7 factors that influence when teaching your content or not:

How much engagement or interaction to generate your publications.
How long your content is displayed.
Those who are most attracted to your account.
What time of day do you post?
What kind of content do you share?
Those who look for your account and how often.
How often your posts are sent by private message.

In a nutshell, engagement or interaction is key, both the amount of time your followers spend in your posts and the number of people who interact with you.

“To cite an example, if a follower often likes videos and stories from a brand, posts from that brand are more likely to appear in that user’s feed.”

In this definitive guide to Instagram Marketing Strategies I want to show you the step by step to beat the dreaded Instagram algorithm.

How to increase your followers and your engagement on Instagram

1. Do not try to fool the system.

First of all let me advise you to NOT waste money buying followers or badly spend your time following thousands of people thinking that they will follow you back.

These two practices will not help you get potential customers or have representative likes for your brand.

In addition, if you buy likes and followers the algorithm will realize and your publications will not be taught and worse yet you can suspend or delete your account.

And even if you get to make fun of the system you will still have no real benefits for your company, because you will continue without having brand exposure.

In addition, Instagram users are not dumb, if they see an account with many followers they will quickly see these profiles and if they see users of Arab or Asian nationalities when your account is in Spanish they will know that they are purchased.

Do not forget that everything you do influences the purchase decision. If you cheat on this your customers will be able to deduce that you are also not honest in other subjects.

2. Discover the story you want to tell.

Instagram is above all an application that tells stories through photography, personal stories, stories that unite, help, motivate or inspire in some way.

Stories are exciting and emotions are what generate brand memories and sales.

Your client does not want to follow you on Instagram to see your catalog of services or see only your dishes every day, what you are looking for is inspiration and connection with your brand.

3.Publica for a specific audience.

Have you considered who you are uploading your publications for?

Do you know his tastes and what interests him?

Although it seems logical, every time you upload a photo or video you should be thinking about your target and your potential clients and you should ask yourself this question:

Will they be interested in what you are publishing?

To be memorable and tell a story that you love you have to know the interests and motivations of your audience.

Change your profile to companies.

You will have many functions that will help you in your business or personal brand and that you do not have in a person account. You can have analytics, statistics, know where your followers come from, how old they are, etc.

So you can see if you are on the right path or you should change your marketing strategy on Instagram.

4. Optimize your biography.

Your biography is the first thing people see when they enter your profile. It has to represent you in who you are and you offer these people who have just discovered you. Think about whether you transmit what you offer to your customers.

Make it fun and memorable, get your creativity and find your way to stand out from the rest of the accounts in this small space.

Use emojis, short phrases, a link to your website, reservations, letter, etc.

5. Use the hashtag in your profile biography.

This is a recent feature and it opens a sea of opportunities to use it as a marketing tool in your profile.

This will make people looking for these hashtags find you more easily if they don’t know you yet or even if they already do, but you compete with another 800 accounts, they go back to search.

6. Your profile or feed should be beautiful and inspiring.

Because for this people go to Instagram.

Your content should stand out for these reasons, you are welcome to have a great account, with erroneous content. You can have good photos, but not necessarily inspiring or connect with the lifestyle of your followers.

Make sure you have a visually attractive feed, let’s not forget that Instagram was born to tell stories through inspiring photographs. If not, you will not attract new followers and may until you lose the ones you already have.

Look at a photo you like and / or have had engagement and try to follow that line both in photography style, filters, framing, background, etc. This will make people wondering if to follow you or not … not only look at a photo, but look at all your feed and the more aesthetic is the more followers you will get.

If your account looks messy with all kinds of photos, sizes and styles, it won’t impact your followers.

7. Improve your photographs.

Instagram is a social network where photographs are shared, but only those that attract attention are those that arouse interest.

Do not post photographs in low light, without contrast or of poor quality.

Although this step may seem obvious you cannot skip it when it comes to improving your profile. Learn to frame your photographs and edit them on your own phone. It will not take you long and will bring you great results.

8. Create your own style of photographs.

Decide what aesthetic you want to have and be consistent in it. This consistency in your posts will make your followers like a photo and also the next one. You must personalize your communication style, find a unique and memorable identity so that your followers and potential clients remember you and always have you in their mind.

9. Your feed always has to show why you are different from your competition.

Even if you change over time it is very important to have a consistency in the communication style. Either the visual style with the photo itself as in the emoticons and texts that accompany the publication. Being authentic you will always be different.

10. To generate engagement you must be more social.

Let’s not forget that Instagram is a social network, it is a space to talk and exchange. Be more active, generous and comment on other accounts, ask questions and follow people who may interest you.

Do not expect to receive hundreds of likes and new followers when you are not part of the community.

11. Use stories without fear.

Instagram wants you to use them and will reward you if you do, in addition you will have recognition from the people who follow you since not many people or brands use them.

If you are active publishing stories, this will help your followers see you in their feed more often by beating the Instagram algorithm in this way.

If you want to make sure when it is seen, make an Instagram Live, rarely does anyone want to miss this transmission, now it will depend on you to watch it or disconnect.

12. Frequency of publication:

In the feed : Two publications a day separated in time (lunch and dinner) would be an adequate number of publications, but it would not be appropriate because you would be flooding the feeds of the accounts that follow you and you could become SPAM and they will stop following you .

In the stories: If you are creative when making stories and add value, there is no limit to publish. Always with consistency and meaning.

13. Interact with the right people.

They are people who have the same interests as you and people who are located in the same geographical area as your business. You can search for these people according to hashtags that you use, locations, comments in other accounts similar to yours, etc.

14. Take advantage of the description or copy of the photo as an extension of you.

Your Instagram must be what you represent and this not only counts for the photos but also for the text you attach with each of your posts. Before sharing your photo, make sure the text is related to your followers and potential clients, ask yourself:

Is this important?

Makes sense?

Is anyone going to read what I have written?

Will anyone be interested?

If the answer is, you won’t have to consider your Instagram marketing strategy again.

What you write next to your post is what will create or not the connection you need with your audience and potential followers.

15. Use hashtags strategically.

It’s a way that people who don’t know you discover you. Why are you going to waste this fabulous tool to reach more people?

Posts without # have less engagement than those that do.

Create your # list to reach these people who are looking for what you offer.

16. Use the correct hashtags:

Here you have to value competitiveness vs. popularity.

Find the hashtags that best represent you, because this makes people looking for them reach you. But watch out for the very popular #hashtags.

For example, if you put #food #foodie and #pornfood (hashtags widely used in food industry) you will have to compete respectively with:

Gastronomy: 5.2 million publications.

Foodie : 86.6 million publications.

PornFood : 3 million posts.

Do you think they will really find you among millions of posts with the same hashtag?

If you want to stand out in the foodie category, look for hashtags that have less competition so you can easily excel.

If you use hashtags with less competition in your posts you will see how your followers and likes will increase.

17. Create your own hashtags.

Do not be afraid and try to find your own, which have to do with your product or location.

For example, I created the hashtag #marketinggastronomico and today there are already more than 6,400 publications with this hashtag.

18. Geolocate your posts.

Although it is not as popular as hashtags it does help you connect with people from the same city or geographic area since many people search through geolocation what other companies and people in the area are doing and look for new plans, courses or events to perform.

If you tag the location you can be found by close people and by your (thousands of) potential customers.

19. be consistent in the publication schedule.

Try to be faithful to a line and publish at the best times.

Although there are statistics that say that the best days and hours are Wednesdays at 7 pm, you can use your logic and think about the times when people use social networks or use tools such as Iconsquare or Instagram profile statistics for companies to see what time your followers are connected.

20. Warm up engines.

If your best time to upload content is, for example, 9:00 p.m., at least from 8:30 p.m. Invest time giving likes to other posts, leaving comments on your followers’ accounts.

This will help you have more chances for them to do so as soon as they see your post. In addition, having Instagram an algorithm that rewards being active in your network, it would be logical to think that I could teach you more people because you will see that you are part of a community and not just looking to grow your own.

If you are generous and strategic you will get more engagement.

21. Respond to comments.

If your account is small and you have some comments every day it is very simple to manage, so you have no excuse to respond to each of them.

But if you receive more than 50 a day the thing changes. If it were your case, try to answer all the people who have dedicated their time to leave you a comment, even if it takes time.

If you see that your account is very large, do not respond to comments that only use an emoji or a word just so you can optimize your time.

22. Don’t lose focus.

Although we are multitask and it is difficult to focus only on one thing, we have to have consistency in what we publish, if you dedicate yourself to gastronomy and suddenly you want to upload your pet … think first if this will contribute something to your account and if you believe so then you would have to keep posting on it so that your feed made sense and an inspiring aesthetic.

Without any editorial line you will not only lose focus but many followers.

23. Number of interests.

I recommend that you try to focus on two or three interests that connect with your audience. If you see that there are others important to you, but that do not relate to your business or customers it would be better to create another account or even value opening a blog with these hobbies.

If you have read the complete Marketing Strategies Guide on Instagram, I congratulate you, this means that you are really committed to improving your gastronomic marketing strategies.

I hope these Instagram marketing strategies help you achieve your marketing and sales goals this year.

I am sure you can grow your account and stand out from your competition with the right guide and tools.

If you have any questions or suggestions, use the comments tab below!

How to use Pinterest to Increase your blog traffic

June 25, 2019 by rohit Leave a Comment

How many new bloggers out there?

Blogging isn’t easy, right? It’s always a memorable moment when you get those first subscribers beyond your immediate friends and family!

Starting a blog is no piece of cake. There’s plenty to figure out before even getting started – finding your way around WordPress, locating the right tools to design posts and determining a blog aesthetic, learning the tricks of SEO to gain more visibility. In short, it takes a whole lot of hard work and perseverance to make a blog tick.

Today’s blog post is to help all those who are just starting out with a blog, especially those who are in their very first weeks or months of this exciting but laborious undertaking. You may have a blog up and running, but struggling to drive traffic from the most relevant audience. If that’s the case, by all means, keep reading!

I want to help you with my experience!

This information is not specific to any particular niche of blogging. No matter what you choose to blog about – be it food, fashion, lifestyle, or something completely different, the details that follow will help you reach out to the right audience for your posts and attract a loyal legion of followers.

How to increase the traffic of your blog with Pinterest?

Why is traffic so important?

Traffic is the attention your page receives, with it, you achieve visibility , clicks on the advertising you have on your website / blog and ultimately: readers, subscribers, authority and customers.

In the digital world, traffic depends on experiencing a lot ,not all serve the same methods.

This is exactly where Pinterest comes in. It’s an incredible digital tool that helps to generate the right kind of traffic for all blogs, no matter how niche their offerings. Be warned, though – succeeding through Pinterest requires patience and hard work. Only then will you begin to see the kind of results that can take your blog from blah to brilliant!

What is Pinterest?

It is a platform that helps you save any interesting information you get on the web.

In fact its name in Spanish is the union of the word pin (tack) interest (interest), if you ever used a cork where you put photos of things you liked or some interesting news, Pinterest is the digital version of that.

It is not a social network !

There are 3 characteristics that differentiate it from a social network:

It works like a search engine .
There is no direct interaction between followers, as happens with Facebook, Twitter or Instagram.
To your surprise it is not necessary to have millions of followers to achieve our goal of creating traffic. (This I explain to you more ahead)

Statistics that you will love.

When I started reading about Pinterest, I came across this information that caught my attention:

Now I ask you:

Do you know how long our content lasts on social networks?

Prepare to be surprised

If your content is not shared , your life on social networks is as follows:

As a result, Pinterest will display your content in the smart feed for up to 3 whole months. The same pin will be re-pinned and saved on several other boards multiple times, thereby helping to increase its lifespan on the platform.

A pin that you published a year ago, can still send a lot of traffic to your website. Amazing!

Did you think that’s all? We’re just getting started!

All that traffic is completely free !!!

For new bloggers and entrepreneurs who do not have enough capital, this is incredible, because you can start promoting your website organically without having to spend on advertising.

If you’re just starting and you still do not have enough income, spending on advertising is not easy, so you have to take advantage of everything that can be free, and that’s where Pinterest comes in.

I assure you, you will see how the traffic on your website / blog increases in a short time.

How to start using Pinterest to increase traffic to your website

The power of Pinterest

Pinterest is really a powerful tool, many American bloggers know and use it.

For newbies, it is super useful to begin to grow and make us known and one of its wonders is that it is not so fundamental to have thousands and thousands of followers.

It is important to think of Pinterest as a search engine. What this means is that if your pin, any pin, has the right keywords in its description along with a memorable and professional-looking image that appeals to your audience, the pin is more likely to be re-pinned several times. This will increase its visibility within Pinterest’s ”search engine”.

Do not misunderstand me, increasing followers is important , and the idea is to grow, but it is a job that requires time.

If you continue to maintain as well as build upon a sound and consistent Pinterest strategy, the visibility of your pins will continue to increase on the platform and drive an exponential volume of traffic to your blog or website.

That makes this wonderful tool, so loved by bloggers and companies.

Basic strategies to start step by step

Step 1. Open an account.

If you do not have an account on Pinterest, the first thing is to sign up, you can use your Facebook account, Google or simply your email.

Step 2. If you already have a Personal account on Pinterest, change it to an account for companies.

The second step is to change your personal account, to an account for companies.

This is necessary to have access to useful tools that will help you with the monitoring of your company / blog’s Marketing.

Optimized profile

At this point, it is essential to write an excellent description on your profile, with keywords on the subject of your blog, place the link to your website and have a picture of yourself or your logo on the profile.

Using a business page or company account offers several advantages of its own. It offers more features to manage your page, monitor page visits, access analytics to review the performance of current puns and develop the right strategy to identify pins that are more likely to outperform the current ones.

It also gives you access to:

Pinterest analytics. With the help of analytics, you will be able to successfully monitor the performance of your pins and thereby review the progress of your Pinterest account.

You also have access to the statistics of each Pin you post. This way you can see if that pin is doing the job.

And finally you have access to the Rich Pin or detailed Pins which takes us to the next step.

Step 3. Rich Pin or detailed pins.

They are like the DNA of a pin, it is all the information that the pin can provide. There are 4 types of detailed pins.

A good example of a detailed pin are the recipe pins, you’ve probably seen one where you specify the step by step of a recipe.
The second detailed pin is to promote or sell a product, with this information, if there is an update in the price of the promoted product, that pin is updated immediately.
The third detailed pin is for apps, they allow the user to install an app directly from the image only valid for iOS phone.
The fourth detailed pin is the one that interests us most to the bloggers, the detailed pin for articles , this sample that is the post of the image, the author and web page where that information is hosted.

The best way to configure the detailed pin in WordPress is by downloading the Yoast plugin.

Check this post where I explain step by step to enable Rich Pins in WordPress and the Blogger Platform .

Once you have completed the previous step, all you have to do is log in to your Pinterest account, select settings, go to the Rich Pin option and validate the detailed pin.

This will automatically convert the pins you upload to Pinterest with your url, in a detailed pin.

Setting the detailed pins helps your page look more professional , but goes further, also allows your pin to appear more frequently in the search engine and on the home pages, giving greater visibility to your content.

Step 4. Optimize your boards.

Create boards and be consistent with them, according to the niche of your website / blog.

For example: my subject is travel, photography and digital entrepreneurship, my public boards are dedicated to everything that speaks of these issues.

What you should take into account to create board:

The name of each board should be focused on the theme of your website , use the Pinterest search engine to obtain the ideal keywords.
Write the description focused on your keywords, visualize your boards as a marketing channel, you can use 1 or 2 Hashtag
It is important to have a special board with the name of your blog, where all the content of your blog goes.

If you were already a Pinterest user with a personal account and you kept DIY recipes or tips on your boards, you do not have to erase those boards, just place them in secret mode and you can continue saving things that interest you, but that do not go along with the theme of your page.

The recommended number of boards is 10 and up and each board must have at least 20 pins to start.

Remember your profile is the face your company or your website you have to make a good impression from the beginning.

Step 5. About the Pins: Number of pins to publish

This is a fundamental step to grow on Pinterest and bring traffic to your web / blog, create your images and redirect to your page.

There is a rule that explains that you must publish 20% of your content and 80% content of the others, the famous pareto law.

After reading a lot about that rule and trying it, I found a recommendation that breaks with that premise.

So I got attached to it

The idea is to see our content, right! so I prefer to pin 80% of my content and 20% the content of the people I follow, related to my topic.

That yes, it is essential that those pins that we save from other users are pins that meet the characteristics of which we have discussed in this post:

Valid URL
Portrait image with a minimal design
Rich pins

The best recommendation I can give you, is that you do your own tests, each blogger has a different experience, see how it works for you, it is the only and best way to succeed with Pinterest.

Step 6. Design of the Pins.

Not only do your posts itself have to be of significant quality and loaded with information, but the images itself must be of a high resolution and remarkably appealing. It helps to use high-contrast images with a relatively neutral colour palette for a clean finish.

I recommend that you think about the colors of your brand, think about being cohesive, that users see your pin and know that it is your blog.

The ideal size of your Pins

It is very important to follow a pattern in the size of the images; the vertical images are 80% more shared than the horizontal ones.

The ideal size of a pin starts at the ratio 2: 3, this measure can be found at Canva.com.

But if the design is not your thing and you are wanting to start NOW to publish your pins to give visibility to your website and generate more traffic with Pinterest, I bring you an excellent solution:

12 Templates, to create incredible and professional pins instantly, achieve 1000 daily visualizations applying Pinterest Marketing strategies and creating Pines with your content, which attracts more readers.

The 12 templates are designed in Canva, we use Royalty Free photographs, and when you make the purchase they will be redirected to Vipmembervault where they will make the payment through Paypal and they will have access to a file with all the information plus instructions.

Pinterest is 100% visual and on the home page, we present all the images of the people we follow and all the relevant pins of the day according to our interests.

There you can notice that the vertical images occupy a larger space and call more attention, so all your content, keep it in the recommended size.

Step 7. Optimize your website for Pinterest.

There are excellent plugins that allow the images on your website / blog to be saved directly to Pinterest.

Set up your blog and have your subscribers take action, ask them to share.

Use the buttons to save or save buttons from the Pinterest page, click here to activate it and ask your users to use it.

Step 8. The number of pins matters.

On Pinterest, perseverance is the key and making a pin on a daily basis is essential, the recommended is between 15 and 50 pines a day distributed throughout the day.

In the very beginning, your main exercise on the platform would be to pin as much content as is requisite for the day. Slowly over time, you will discover a variety of more diverse pins coming your way, simply because of the content you are putting out there. With a high volume of pinning activity, consistency is key here. It is crucial to stick to a schedule to develop a strong following within the Pinterest community.

To achieve a good publication schedule, the best tool is Tailwind . Learn how to use Tailwind for the first time in this post.

With it, you can program your pins, following the suggested schedules recommended by your team of experts so they have greater visibility.

They have a free version for you to try, where you can program up to 100 free pins, spread over the day, after those 100 pins you must make the payment to continue programming.

I recommend you try it in its free version, you will learn what are the best publication schedules and how our images behave on Pinterest.

Use it to publish your content exclusively, later you can acquire the payment option and program according to your strategy.

I also recommend that you download the Pinterest application on your mobile , so that you can pin content from other users in free moments.

It is important to maintain good practices on Pinterest and share content from others, without forgetting ours of course.

Step 9. Group boards, what are they for?

It’s a great way to bring traffic to your website and grow on Pinterest.

The trick is to look for group boards that have high participation, that have many followers and collaborators, of course they are active and share the pins of the group.

In this page pingroupie.com you can get the perfect groups for you according to the topic that interests you, it also shows you what the group activity is like, so you can choose the best ones.

Check the groups, see their rules and how you can be a member, they almost always ask you to send a message to an email, write to them that you like their board and send them a link from your Pinterest account , so they can see what it is about your page.

So keep your profile ready and beautiful so that the owner of that board can see that you are really a blogger interested in growing- I always see the profiles.

If you have a travel blog you can start following my group board on Pinterest: Travel Blog Group.

Create your group board.

Create your own group board, follow the same instructions to create boards, use a name with a keyword and write the description on it including the rules for the board.

Start inviting other users, who deal with the same theme with which you work. If you make a trip, invite me.

Step 10. Good practices and what we should avoid.

Now I’m going to give you some recommendations and tips that I’ve been learning all this time using Pinterest

Join group boards and participate with your pins.
Although we want to show the world our content immediately, create a publishing strategy, use Tailwind , for it: Schedules are important.
It is important to pin content that is not yours, so Pinterest will consider you a good user , plus you make your boards interesting for the variety of information you keep. But always remembering our pins.
The best thing is to use two or three hashtag that you see that work on Pinterest.

How do you know what works on Pinterest? placing in the search engine # (subject of interest) and observe that the search engine

Beware of spam, on Pinterest. The platform seeks to protect itself from spam, do not be one of them.
Focus on your target audience, publish content that you know may interest you.

Let’s recap Strategies to start on Pinterest.

Consistency is the key, you must stay active on Pinterest, actively publishing your content. Use Tailwind to schedule, take your coupon $15
Your account is your cover letter, make it pleasant to the public, clear description about your company / web / blog, use coherent keywords, your photo or logo and link to your website.
Create your content, make vertical images that redirect to your website. Use the templates if you still do not know anything about design
Check Pinterest Analytic, see what is working and what is not.
If a pin is not giving the result you expect, do not erase it, make another pin, change the design, see what works for others. Trial and error.
Ask to be a member in different groups related to your content.
If you have a travel blog you can join my travel group.
Create your group board.

REPEAT: Consistency is the key, if you want to see the results, you must be active in the tool every day. That’s why programming is so important.

If you are unable to afford Tailwind at the moment, you have to rely on a solid pinning strategy. Make it a point to use the requisite number of pins each day so that you don’t fall behind at all. This is important for establishing recall value with existing followers and attract more each day.

It is essential to invest maximum time and effort right now to set the ball rolling so that your Pinterest board, and subsequently your blog or website can flourish with the least input in the near future.

Now you have a great tool on your side, do not stop using it, try it and you will notice how little by little the traffic to your web / blog is on the rise and you can tell me your progress or if you have any questions maybe I can help you.

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