Understand how to create and add WhatsApp stickers to your content and conquer your audience!
WhatsApp is the most used app in India, with 487 million monthly active national users ( 2021 data ). WhatsApp stickers were all the rage in 2019, and this form of communication is only going to grow.
Therefore, companies cannot stay out of this trend. However, joining just to surf the wave is not enough. Every company needs to understand how best to integrate WhatsApp stickers into their marketing strategy.
- What are WhatsApp stickers?
- How to use WhatsApp stickers?
- How important are WhatsApp stickers for business?
- How to create WhatsApp stickers?
- How to make WhatsApp stickers?
- Making WhatsApp stickers available
- News on WhatsApp stickers!
What are WhatsApp stickers?
Launched in early 2019, the stickers help convey messages and feelings in a visual and funny way in chats. Stickers are from the family of emoticons and GIFs, two other ways available on WhatsApp so you don’t just depend on written text.
The possibility for anyone to create their own stickers through apps has made this feature a success. Many stickers are memes created by the users themselves and distributed in packages that are used from conversation to conversation.
How to use WhatsApp stickers?
Stickers can be saved by exchanging them with other users in conversations or downloaded from apps from the app stores (see the links for apps available for Android and IOS ).
How to save WhatsApp stickers directly from conversations:
Step 1: Tap on the sticker you received in the conversation;
Step 2: In the options box that will open, tap on add to your favorites ;
Step 3: The sticker will be saved in your stickers folder .
How to access and use the stickers saved on your WhatsApp:
Step 1: Open a private conversation and click the emoji icon ;
Step 2: Click on the stickers icon at the bottom of the screen;
Step 3: Select which sticker pack you want to use;
Step 4: Now just click on the desired sticker and it is sent automatically.
How important are WhatsApp stickers for business?
Being seen increases your chances of being remembered. Therefore, companies have to be where their potential customers are. The company can choose two main ways to create its custom stickers.
The first is to create stickers that can be used in conversations with your customers. The use of stickers makes the conversation lighter, helps in the transmission of the message and contextualizes the tone of voice and facial expression of the attendants.
Even companies from more serious segments can use personalized WhatsApp stickers, as they can set the tone needed for communication with a target audience.
The second way is to create stickers with expressions that are part of the company’s customers’ vocabulary, making the dissemination organic among its target audience.
Regardless of the strategy, the stickers can make a difference in your business, contributing to the company as an aggregator of value to its customers and connected to news.
How to create WhatsApp stickers?
There are several applications to create WhatsApp stickers, but here we are going to teach you how to make a professional sticker!
For those with illustration skills:
Step 1: Open Photoshop or Illustrator;
Step 2: Create a screen with a resolution of 512 x 512 pixels;
Step 3: Make at least 3 images to create a package;
Step 4: Export each sticker in: Save for Web, don’t forget the PNG-24 settings with transparency;
Step 5: Send the images by your cell phone;
Step 6: Add it to your favorite sticker maker app.
How to make WhatsApp stickers?
The app we used was Sticker.ly, you can follow these same steps if you decide to use a ready-made image:
Step 1: Download and install the Sticker.ly app on your cell phone ( Android and IOS );
Step 2: Create a new sticker pack;
Step 3: Add the images of each stickers;
Step 4: Add it to your WhatsApp;
Step 5: And share it with your contacts!
Making WhatsApp stickers available
Now you will find the sticker pack in your WhatsApp conversation and you can send the stickers to your contacts!
But, if you want to spread your stickers to your entire audience, without having to go from conversation to conversation, you can use a sticker app!
These apps build the sticker pack and provide a custom link that you can make available to your audience. For example, Sticker.ly .
Another option is to create a custom app for your WhatsApp stickers with a developer.
News on WhatsApp stickers!
WhatsApp is testing animated stickers. WA Beta Info , specialist in monitoring WhatsApp news, posted about tests with animated stickers.
For now, we can only wait for this new feature, but you can already think about the movements your stickers will make!
Enjoy and take a look at the Complete Guide to the Best Animation Software!