Check out the 63 free SEO tools that will boost your strategy!

Learn about the top 63 SEO tools to succeed with your Digital Marketing strategy.

Anyone who works with Digital Marketing knows that there are numerous strategies to increase the flow on your site and one of the best known and most effective among them is SEO.

Known to anyone who has a blog and produces content for it and other sites, this practice has tools that make it easy to use and fully master.

They will be essential for learning what SEO is, what it is for, and how to use it to enhance the success of your web pages.

Are you curious? Follow the article, we have 63 tools that can help you optimize your website traffic!

63 Free SEO Tools to Expand Your Strategies

SEO may not be so simple to work with, but with the willpower, patience, and help of the tools we will present you can become a master of SEO.

This way you can optimize your site and ensure that your site is well-positioned during searches performed by your persona.

If you need to know about free tools to help your SEO strategies, here are the top tools that are ready to help you.

1. Mozbar

Considered one of the easiest free SEO tools to use, the big hurdle of Mozbar is that the user must have a basic knowledge of English – at least to read – as it is made available entirely in that language.

Another advantage that Mozbar brings to you and your site is the financial profitability. That’s right you read: Mozbar comes free. It is available for Mac, Chrome, Windows and Firefox.

Looking at Mozbar, we have come to the conclusion that this tool is knowledge based, ie the mechanism helps you better identify which material and content may be relevant to the SEO of your site or blog. In addition, the tool shows you important metrics, keyword competition, and lets you create custom searches according to your region.

2. WooRank

The second tool we will introduce is WooRank. Many may find it to be just another free analytics site, but on closer inspection you can see that WooRank gives us good insights into basic information that can be of great help to SEO laypeople. .

One of the biggest advantages of WooRank is its practicality. This free tool allows analysis of any website to be done and very quickly it delivers an SEO report to you.

Other interesting information that WooRank provides us with is data about where visitors come from the site. And one more point for this tool is that it gathers data from social networks, such as likes, shares, comments between Facebook, Twitter, Google+ and others. In addition, WooRank offers a mobile section, which allows you to optimize your site for mobile devices.

WooRank is a great choice for the amount of data it provides and its simple interface.

Want to download Woorank? See here the free trial and paid versions too!

3. SEOWorkers Analysis Tool

This third SEO tool we are going to introduce allows you to analyze websites other than yours and even generate reports from those websites. Compared to the other two tools previously presented, SEOWorkers Analysis Tool offers nothing very extraordinary. To be honest, it provides basic data, but the report is done quickly and shows good detail.

This report brings data that we don’t often check, such as HTTP. Another feature that SEOWorkers Analysis Tool brings is that it shows you where you need to pay more attention to reach your SEO goals.

Since we are talking about SEO, a good feature of SEOWorkers is that it teaches you how to analyze data in detail, by category and in many cases with videos.

4. Google Analytics

The most well-known SEO analysis tool. For many SEO specialists, Google Analytics is considered the air of e-commerce: If you own a website, you can’t live without it.

If you’ve heard of Google Analytics but haven’t used it, it’s time to start doing it. This tool can gather a large amount of very high quality and very detailed data. The tools we presented earlier are often based on, and in many cases, copying Google Analytics.

About measuring Google Analytics? It’s hard to live without it when you live on the internet, websites and blogs. It provides us with the best data about visitors, organic traffic and so on.

5. Google Search Console

This SEO tool is the complement of Google Analytics. The Google Webmaster Tools (formerly Webmasters Tools) focuses on the research and optimization of their websites and keywords chosen by you.

Like Google Analytics, Google Search Console gives us a wealth of information about websites and blogs. Its interface provides a dashboard for us to analyze more easily and it makes life much easier for website and blog owners, as the best information is available on that dashboard.

The main difference between Google Analytics and Google Search Console is the way data is provided to those who need SEO information. Basically, Google Search Console offers the same data we can find in Google Analytics. However, it brings us in a simplified and easier to understand way.

One of the main things Google Webmaster Tools gives us is the link data. Such data are:

  • Visitor traffic to your sites and;
  • How many times your site has been linked.

And by gaining access to this data, a website owner or SEO professional can take precautionary actions to improve his blog or website through SEO initiatives.

We can say that just as Google Analytics is of paramount importance for SEO, Google Search Console is almost indispensable for SEO professionals. The data the tool provides us makes life easier for those who have to deal with and analyze a large volume of information.

6. Keyword Planner

Keyword Planner is the replacement tool for the old Keyword Tool. Both have the same function, which is keyword research. If you urgently want to find out the best keywords for your site or blog you have found the perfect tool.

The Keyword Planner tool is ideal for those who want to search the keywords that will be used throughout the text that will be applied to your site or blog. Another very interesting function of this tool is the generation of keywords, ie: the tool searches for the best terms that you can use when creating new content.

To better understand how Google Keyword Planner works, click here.

7. Scalenut SEO Hub

Content marketing is a crucial part of any digital marketing strategy, but it can be hard to know where to start. That’s where scalenut comes in! We help you discover and create the most relevant content for your customers using state-of-the-art technology. From customer behavior to competitor activity, we have it all covered. With scalenut’s help, you can create engaging and compelling content that drives conversions and leads. So what are you waiting for? Sign up today and start driving results for your business!

8.   Web Developer

Web Developer is the perfect tool for testing your page to see what Google would look like. It allows you to disable CSS or Javascript, look at a page’s source code and other features. Available for Chrome, Firefox and Opera, it is a great option to analyze what should be changed on your site so that it is optimized for SEO.

And you already use some of these tools that were presented? Which one is better and why did you choose her? If you don’t use it yet, try the tools and see which one is best for your site. Enjoy and share your ideas with us!

9. AuthoritySpy

AuthoritySpy’s function is to detect the most relevant contacts around you, ie it scans your contacts on social networks and returns a list containing information on a number of followers, likes on Facebook as well as the degree of influence.

This is an extension to the Google Chrome browser that most conveniently checks up the selected page for broken and/or invalid links. It’s extremely useful for spotting defects in your content before your persona comes across them!

11. GroupHigh

This tool is very useful for bloggers, because through filters like keyword and recent date, the program scans the web and lists all posts related to the search term, ie you can search for blogs that address related topics. yours with just a few clicks, which shows that besides being useful the GroupHigh is very practical!

12. Inky Bee

With a very similar purpose to GroupHigh, Inky Bee is able to display the most impactful posts in your niche.

13. Linkstant

Every time a link to your site is referenced by someone on any other page, Linkstant alerts you in your email box informing you of the page your site is referenced on, as well as which post is being related to that one. content. In other words: you will always be notified when you get a backlink.

It is a very useful tool for assessing the relevance and completeness of a post.

14. Quick URL Opener

Have you ever wondered how boring and tedious it would be to open dozens (or hundreds) of pages in your browser, one at a time, click by click, just to work on your link building?

If you have done so, say goodbye to those fateful moments by installing Quick URL Opener, a simple tool that lets you open as many pages as you want in your browser by simply pasting the list of links to open in a text box.

15. Remove

If your site has suffered a penalty based on Google’s terms and conditions, Remove’em will be critical in detecting harmful content, removing it and ultimately fixing it. The program is able to detect problems and point them out instantly.

Note: The tool is not distributed for free.

16. Content Marketer

The ideal tool for those looking for new contacts and partnerships, because with Content Marketer you can discover data from other entrepreneurs across the web.

17. HARO – Help A Reporter Out

A great tool for gaining popularity, after all, allows you to contact a journalist to talk about your blog/site in their press outlets in exchange for some other “favor.”

Link Miner works like Check My Links, but with an add-on that we can not forget: this powerful tool finds broken links and also informs how many pages link to those links.

19. Muck Rack

Another tool that can fall as gloves to those who want to interact with journalists so that they mention the activities of their venture, thus working their networking and generating  backlinks .

20. Ninja Outreach

Following the line of tools that drive popularity, Ninja Outreach lets you get in touch with the most influential people on the web.

21. Pitchbox

With Pitchbox you can search for people who are interesting to promote to help spread the word about your business. Remembering that the tool also allows you to acquire contact with these people, which can establish good partnerships.

22. Keyword Tool Dominator

A powerful tool that allows you to use search terms on Google, Ask, Bing, Youtube, among other channels, such as keyword search.

23. Microdata Generator

With Microdata Generator you can optimize your page SEO for certain regions. It operates through microdata containing information about your location, which will be inserted into your site in order to keep you “close” to customers in the same location.

24. Panguin Tool

If there is any fear that your site has been caught by the Google penguin, the Panguin Tool will let you know if it has been penalized by Google Penguin or its “companions”: Panda and Pigeon.

25. Whitespark

Do you own or run a regional business? This is the right utility for you! Because it optimizes your site so that users located nearby know your brand.

26. Adword & SEO Keyword Permutation Generator

Is inspiration missing? Let this tool help you get the idea you are looking for through “scrambled” keywords.

27. Freshkey

Another one of the categories “keyword researchers”, but widely used and considered by those who understand the subject. Its efficiency is more focused on the fact that the search can be done on multiple channels.

28. Linkody

Classified as a “ backlink monitor, ” Linkody delivers on its promises and even sends you a real-time notification when links are removed or new links are earned.

29. Piktochart

A simple and pleasant infographic very practical to use, suitable even for beginners.

30. Whois Lookup

Find registration data, contacts and other information on any domain.

31. nTopic

If you are interested in statistically-based opinions on what can be improved on your site, nTopic is able to do this “favor” from an analysis of another site (from the main competitor, for example) and then a comparison with suggestions for everything that can be improved on your page.

32. Yoast

Yoast is the most complete WordPress site optimization tool, offering many features such as video optimization as well as how-to manuals for those who want to learn how to make great video content.

33. Keyword Revealer

With this utility you can create a kind of family tree of a keyword, generating several suggestions of new words that you may never have thought of using.

34. HitTail

Also for the purpose of assisting in finding the best keywords, HitTail can show you the keywords that may be of high relevance that drive the traffic your site craves. In addition, he also works with word suggestions very creatively.

35. GeoRanker

When it comes to knowing what people in a particular region are looking for on the Internet, you need to have a mechanism that displays what exactly those people want.

GeoRanker was made for that! Just choose your keywords and location, then the tool will return you with the most searched terms in Google Maps.

36. Wordtracker

A powerful SEO tool used by top experts that offers vast options and add-ons for website optimization.

If you want to evaluate the potential of Wordtracker, simply purchase a 7-day trial – and share your experience with us in the comments!

37. Search Latte

For those who want to work with the outside audience, Search Latte can be a great help in gaining access to Google results around the world (over 150 international versions) with a wide range of languages.

38. Raven Tools

Developed for digital marketing agencies, Raven Tools provides very complete solutions in identifying problems your website may have with SEO.

In addition, the application has a function called “ Thin Content ”, which prevents your Google Penguin penalties page if something in it offers risks.

39. Bing Webmaster Tools

The solution to all the problems of those who have Bing as a campaign focus. With Bing Webmaster Tools you have everything you need to prevail in one of the most relevant search engines on the web.

40. Seoptimer

A tool that promises to evaluate your website, submit reports in PDF format and perform a true audit on SEO aspects of your page.

41. Youtube Analytics

The analytics version of Youtube, essential for those who see videos as a great form of business.

42. Wayback Machine

Pull a history of yours or any other website to review its progress.

43. AMZ Tracker

With the expansion of Amazon services across Brazil, AMZ Tracker can be very convenient for your store to have a predominant presence on the world’s largest online sales platform.

44. SimilarWeb

The SimilarWeb allows you to get a site overview of its competitor as a whole, from the keywords used to more advanced metrics.

45. Majestic SEO

Majestic is one of the most well-known, considered and complete SEO tools, so complete that its use is recommended for both industry professionals and media analysts as well as developers, as well as providing monitoring service for entrepreneurs to analyze their performance. SEO teams.


An alternative to Google Keyword Planner that instantly provides relevance to the terms you want to use.

47. Google Correlate

Google Correlate, as its name suggests, correlates your keywords with other publicly searched terms. For example, if you want to work on the keyword “diets,” Google Correlate may display results such as “weight loss,” “calorie chart,” and more.

48. Soovle

A handy, free tool that automatically completes search suggestions for terms we searched across different engines such as Youtube, Amazon, and Google itself.

49. SerpIQ

Besides being a good research tool, serpIQ allows us to measure the level of competitiveness (from 1 to 1000 points) that will have the keyword if it is used.

50. Seed Keywords

A great addition to choosing your keywords based on authentic search engine results. That is, when we use Google Keyword Planner, for example, some terms we extract from there may be thin, meaning the relevance is no longer as great as it was at another time.

Seed Keywords is designed to address this kind of failure by providing results that people are currently seeking.

51. All in One SEO Pack

An alternative version of Yoast (number 31 on the list) with some quirky features, such as bad bot blocking.

52. CognitiveSEO

CognitiveSEO can be a great help in detecting if your page has suffered a backlink penalty.

53. Pingdom

How about adding speed to your page? Pingdom has a knack for analyzing site load issues, connectivity and domain issues.

54. Browseo

Run this tool and view your page from a robot’s perspective – Google’s popular bots, also known as spiders or crawlers. Ideal when you need to thoroughly check the SEO elements of the page to avoid punishment.

55. Buffer

Buffer is designed to assist the user in optimizing content sharing through social media, thus ensuring greater visibility for qualified audiences.

56. Copyscape

For those who live by sharing content, Copyscape can be seen as a must-have tool, because if someone plagiarizes or duplicates it, Copyscape will detect it and notify you.

57. FindPeopleonPlus

Excellent utility for promoting content on Google+, as well as suitable for search and especially link building. An interesting factor of FindPeopleonPlus is that the search criteria are not limited to the keyword, in fact even by profession it is possible to filter results.


Free feature for easily creating infographics and reports. To access, simply log in through registration or from a social network account.


Mailtester allows you to test new emails on your list so you can check whether your message will fall directly into the spam box or not.

60. Übersuggest

Perhaps Übersuggest is the easiest-to-use tool we have cited so far, no doubt it is the simplest related to keyword research, just type the term, search and see the site return hundreds of results.

61. Wordle

Use Wordle to create word clouds for any purpose, with the words you want. Simple, free and free – as well as giving your site a beautiful visual look.

62. Keyword Explorer

Keyword Explorer is the newest keyword tool from Moz, one of the largest SEO companies in the world. The tool is extremely complete and helps the reader in the whole process of defining a word.

It presents the volume (with 95% accuracy), difficulty, opportunity and the potential of that word. From the tool, you can also analyze the pages that are ranking well for that keyword.

63. GTmetrix

The speed of page loading is one of the main ranking factors since Google has focused increasingly user experience and a slow page can, and people away from your page, take your content the first SERP ‘s.

The factors that make a page slow are numerous: plugins, ads, very large images, and even more programming specific things. Anyway, it’s hard to need without a thorough and expert analysis.

GTmetrix comes in as an ally on this issue: free, it calculates your page performance, ie loading speed and gives it a rating from A to F.

Best of all, it even provides a full report and explains in detail what you need to improve and what you need to do to improve your performance!

64. KingHost – SEO Tool

KingHost, a company that develops digital solutions such as hosting, cloud computing and marketing automation also has an SEO analytics tool.

This SEO tool makes it possible to analyze your own site and that of your competitors, helping you stay one step ahead in your digital strategy.

65. TinyPNG

If you made your report on GTmetrix and found that one of your weaknesses is the image it takes to load, this tool will help you.

TinyPNG decreases the file size of your images without interfering with quality, optimizing them and making uploads almost instantaneous even to that beautiful 1080p HD photo.

The difference is stark: almost 800KB files are now 60KB. And that impacts a lot when ranking your page on Google.

Moreover, the tool is very simple to use.

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