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How to Increase Organic Traffic

The main tips to increase organic traffic to a website are:

1. Optimize your website for search engines (SEO)

2. Create a blog and post often

3. Harness the power of social media

4. Include your website URL in your email signature

5. Run email marketing campaigns

Want to delve into each of these tips and learn about 11 more? Keep reading this article and see how to increase your website traffic.

Caring about store design and having a simple checkout are important factors for any online merchant to generate sales. However, these measures will be ineffective if people just can’t get to your site. So if you wonder how to increase my website organic traffic?, you are in the right place.

Throughout this article, we have released 16 tips that can help you generate organic traffic to your online store or website, and, consequently, increase the possibility of making more sales.

However, keep in mind that using one of the strategies does not directly exclude the possibility of using the others. That is, the chances of generating more visits to your online store increase as you choose some (or all) of them and carefully implement each one.

So, let’s find out how to increase organic traffic to your website! Check out:

Top 16 Tips to increase organic traffic to your website

1. Optimize your site for search engines (SEO)

This is the famous SEO ( Search Engine Optimization ), which is nothing more than a set of measures to be implemented so that your e-commerce can position itself better in search engines , such as Google, Bing and Yahoo, thus generating more traffic to your site .

A well -implemented SEO strategy increasingly brings the content of your website closer to the search made by the user on that theme. So if you sell craft toys, for example, it’s important that traffic comes from people looking to buy craft toys, not people looking for tips on how to make a craft toy.

The first step comes from a detailed research. In this way, you gain affinity with the keywords that relate to your business to aggregate those words that:

  • Have a high volume of searches (that is, that people search for these words);
  • Have low competition (less competitive words tend to qualify you better in search engines);
  • Be relevant to your niche.

Some of the most used marketing tools for this functionality are the Keyword Planner , which is free and available to Google Ads users, the also free Ubersuggest and the paid Ahrefs and SEMrush — which offer free trial periods.

With them, you will be able to have ideas for keywords in your niche, your monthly search volumes and the competition for each one of them — that is, the difficulty of being well positioned in a search for that term. All of this helps to increase your website traffic.

2. Create a blog and post often

Creating a blog is a great way to generate traffic. Through it, you are offering another channel to interact with your users and you can still increase the number of visitors (new and old) by sharing content on social networks . In addition, the blog will help your brand to appear more prominently in search engines.

Once the blog is created, remember to develop content that is relevant to your audience and that interests your brand’s audience.

One mistake that can be common is copying content from third-party websites. Avoid doing this as much as possible. A single post maximizes brand impact and increases the chances of sharing , as well as not running the risk of being penalized by search engines for having duplicate content.

When writing new text, be careful to position it with the best keywords possible. Use the SEO practices we talked about in the previous topic. Seek to satisfy customers’ doubts about matters related to your business , so that your products can appear as a possible solution to that doubt .

Also make it possible for visitors to subscribe to receive new posts via newsletter (email) or RSS , turning occasional readers into loyal followers. For this you can use FeedBurner, a free tool from Google that allows you to optimize and disseminate the RSS of your website or blog and generate new subscribers by email.

3. Make guest posts on another blog

When you open a blog and post frequently, it’s natural to start meeting other bloggers with whom you share a content or theme affinity. When posting as a guest, you can write a short bio and link to your website.

By adding this link to your blog, you will be able to gain more visits and position yourself better in search engines . This is also a way to work on your SEO strategy, known as link building.

4. Harness the power of social media

Social media can be a great tool to attract visitors to your website. To choose which social networks your brand should be on , you need to understand your audience’s browsing habits .

Understanding people’s behavior, evaluate where it is worth creating an account: Instagram, Facebook, Twitter , TikTok or Pinterest . So, you can position your brand in the channels where your potential customers are.

As with blogging, it is important that you also create relevant content on social media . Remember that users are on these channels mainly for leisure. So they want to see interesting information there .

Also, occasionally, people will be able to use these means to complain about something. Therefore, it is essential that you are prepared to also manage complaints made through social media , which can become a customer service channel .

Whenever you promote a product, remember to share the link to it on your online store. This will help drive traffic where it matters most : on the purchase page for your product. Instagram Shopping itself is a feature that allows you to insert the link directly into the products displayed on the social network.

5. Create a Pinterest account

As mentioned in the previous item, all social networks can help you generate traffic to your online store or website. However, several professionals in the area emphasize the good opportunity to increase the visibility of your site in search engines using strategies from the Pinterest social network , especially in niches with more visual appeal , such as fashion and furniture, for example.

If you decide to create a profile for your brand, try to be careful when describing the different panels and always think of terms and keywords that are relevant to your business.

Using Pinterest is a great opportunity to appear in the first positions on the image search page!

6. Include your website URL in the email signature

It is also possible to generate traffic from the emails you send, both personal and professional, by placing a signature at the end of the email with the URL of your online store or website. Having a subscription is possible on most email services such as Google Apps and Outlook.com.

In addition to being able to drive traffic to your website, a signature helps you look more professional when you send a message.

7. Register your store on Google My Business

If you also have a physical store , another possibility to be well positioned on Google’s result pages is to register it on Google My Business .

Through this functionality, you will be able to appear in the results with information relevant to customers , such as opening hours, photos, contacts and other people’s reviews. In this way, it will be possible to convey credibility and attract more visitors to your website.

8. Promote your e-commerce in packages and pamphlets with QR Codes

The QR Code , that kind of square-shaped barcode that has become popular in recent years, can also be an ally when it comes to increasing visits to your website. That’s because, by pointing the camera at this code, the person can be directed to your website.

You can generate a QR Code in free tools and program it to take visitors to your online store. Then, you can print the code on the packaging of your products , so that customers can access your e-commerce again, and on flyers to be distributed in strategic locations for your brand . For that, use our free QR Code Generator :

9. Add your site to price comparison or classified pages

Price comparison and classified sites usually have a good positioning in the search network and can help you generate visits to your store. That’s because many users are used to looking at these types of sites before making a purchase.

You can advertise your products on sites like Pricedekho, for example. Users who search on price comparators are already at an advanced stage of the buying journey . This means that they have already decided that they are going to buy a certain product, they are just deciding from which store. So, never forget to advertise on these sites!

10. Start using Google Ads

Through Google Ads you can publish ads on Google , positioning your brand whenever potential customers search for products or services you offer.

As this ad will only be shown to people who are interested in your services or products, the traffic generated tends to be of high quality .

11. Create ads on Google Shopping

Google Shopping is like an online marketplace that gathers and compares product prices from different advertisers. It works with the same logic as Google Ads: you only pay for the click and not for the product viewed.

Through the shopify platform , you can directly export your products into your Google Merchant Center account, which manages Google Shopping.

12. Use Instagram Ads

Just as we have already seen the importance of social networks in strategies to boost a free website, they are also fundamental in paid ones. And, as one of the preferences of Indians, Instagram could not be left out.

Through the Instagram Ads feature , it is possible to create ads that will be shown to users who do not necessarily follow your profile on the network. You can, for example,  show your campaigns to people based on their interests and demographics.

In addition, it is possible to make advertisements available in different formats , such as:

  • Photo or video in the feed;
  • Photo gallery (carousel);
  • Photo or video on Instagram Stories .

13. Post ads on Facebook

You can also use all of Facebook’s targeted base to generate quality traffic to your store. You can target ads on the social network by geography (country, state, city), age, gender and interests.

Just remember to direct the Facebook ad to your website , not your Facebook fanpage.

14. Partner with digital influencers

Also very present on social networks today, digital influencers are people with loyal followers who deal with subjects related to a specific niche.

Thinking about attracting visitors to your website, you can create campaigns for these authorities in your subjects of interest to talk about your brand’s products to their respective follower bases . These partnerships can be arranged with each of these people, offering products or paying in cash.

One advantage of this form of promotion is that there are micro-influencers, with 5 thousand followers or more, to celebrities with millions of fans. That way, you can find someone who fits your budget .

15. Run email marketing campaigns

Running email marketing campaigns is another way to drive quality traffic to your store. You can form your own e-mails base , with contacts from the registration in your e-commerce or in your newsletter, for example.

Through these campaigns, you can send offers, discount coupons and newsletters with the indication of articles from your blog.

16. Track the results

As a final point, we always recommend measuring the traffic coming to your store through each channel.

For this, you must install Google Analytics on your store. A useful feature for your e-commerce is to configure funnels that will allow you to find out at which step of the purchase process your customers give up on buying.

That way, you will be able to identify the problem and adjust it, in order to prevent your customer from leaving the site before the end of the purchase journey .

So, ready to increase your website traffic?

We hope that the tips in this article have helped you understand better about  how to increase traffic to your website.  That way, more people will be able to know your products, which increases the chances of buying!