Already have your site ready? First of all, you have to set up your page, always paying attention to factors such as SEO, user experience and responsive design. From there you can be sure that you can see him soon at the top of Google rankings.
Unsurprisingly, search engines are among the main sources of organic traffic, so it is essential to seek indexing on these sites as quickly as possible. This way, your content will be found by the public and will reach the goals previously prepared for the success of your business.
What many people do not know is that instead of waiting until Google does it naturally, it is possible to speed up the process using some tactics at the time of indexing, as waiting can take quite a long time.
Now if you don’t know anything about it you have come to the right place. Want to know how to index page on Google? In this article, we will show you in the following step by step.
Understand how Google Works
Before you get started, let me give you a quick introduction to how Google works. After all, knowing what you’re going to deal with is essential to avoid headaches in the future. It’s simple enough to understand how Google operates, especially with the changes that the platform algorithms have received to fit the new focus on user experience.
So the better you know about Google specs, not only will it be easier for the public to find it, but it will be able to offer something that the platform actually identifies as relevant. But after all, how does the indexing process work? Google’s crawling robots, better known as Google bots, use advanced algorithms to search for billions of web pages. Often these robots will search for new sites, changes to existing sites, and inactive sites/links, and based on the information found in this detailed scan, search indexes are updated.
You may be wondering: How do these robots know where to look? Firstly, they retrace the “familiar paths,” as it were. But there are other factors, such as sitemaps and outbound links, optimized on the site. What you need to know initially is that these robots are important, and they are the ones who find your site to index on Google. Now how to do that we will tell you now.
10 Steps to Get Your Website Indexed quickly
We already know how important the role of indexing for SEO is and how Google crawls, so now let’s learn what to do to index a page on Google. Some of the steps we’ll take next will only take a few minutes to complete, while others require a little more dedication, but all are critical to getting your site up and running as soon as possible.
Here are the 10 steps you need to follow:
1. Submit your URL to Google
The first step is very simple, for you to have an indexed page the first thing to do is to present the URL of your new site to Google, something very basic. Some people are opposed to this practice, as there are so many other ways – which we will also deal with here – to achieve this.
Just think that this is not a black hat tactic, nor does it cause any punishment by Google. Contrary to what these people think, this is a tool that the site itself puts at their disposal, and was designed both to make life easier for those who have a new site and bots that need to track everything quickly. Because of this, there is no real reason to stop using URL submission.
The process is simple, just access this link to submit the tracking request. Now is just wait? Not even! This is where we start for the second step.
2. Create a blog
When you have a blog linked to your site it will make it more relevant, which even helps to index it.
The reason this works is that blogs generate a lot more pages and links, so they end up with a much larger amount of content to crawl compared to sites that only have static pages. According to a survey by Unbounce, one of the best-known companies in the world when it comes to marketing conversions, blogs have 434% more indexed pages and 97% more indexed links!
Once we come across such expressive data, there’s no denying that a blog is a great ally to help with indexing. It is true that the effort is constant, but the numbers do not lie. The sooner you start producing content, the easier it will be to get Google’s attention to your site.
3. Create a sitemap of the site
Another very important element when indexing a page on Google is the sitemap.
A sitemap is basically a list of the URLs of every page of your site and blog and will be used to present to Google exactly what to index.
Briefly explaining the sitemap provides metadata about each of these URLs, in other words, important information such as how often they change and how relevant they are to others on the same site. You won’t be punished for having a sitemap either, because Google itself tells new sites to have one. Because they have few external links, new sites benefit greatly from this map, which makes it easier for bots to search, giving them very useful tracking information.
4. Use Google Search Console
Search Console is a great tool for anyone who has a site, both for indexing and maintaining pages.
Just to highlight the relevance of this feature offered by Google, we can consider that two of the steps we have shown so far (1 and 3) can be done through it.
Other than that, you can tell if something went wrong with crawling your pages through one of the Search Console error reports. If there are any problems with indexing, these reports will even tell you what to do to remedy the situation and not hinder the progress of your strategy any longer.
That way you will have the pages of your site always appearing in the right searches. Finally, you can even receive email alerts for more serious issues Google encounters.
5. Install Google Analytics
Google Analytics is Google’s well-known metrics analysis tool. With this tool, you can track important site data, such as the number of visits, interests and preferences of visitors, among other data that are extremely important in measuring business.
To install Analytics you need to copy a tracking code directly into your site source code. This tool identifies that the user really owns the site in question and can track the data generated by it without any risk of a breach.
Simply put, when you activate this account it is as if your site is telling Google that it is available for visits, meaning it can streamline the search giant’s indexing process.
6. Use the robots.txt file
When you use only the sitemap there may be a slight problem which is, in this case, all pages of the site being indexed without exception. This includes those pages you don’t want to appear in search results, such as pages containing duplicate content, restricted area login, etc.
In this case, the bots automatically look for a file on your site, called robots.txt, that tells you what to allow or not to index. If robots do not find this file anywhere, it will be understood that all pages should be included in the indexing.
Robots.txt is not a security measure, but may even cause an already indexed page to exit search engines.
7. Immerse yourself in content marketing
The key is not just thinking about short-term action, it is worth starting a sound and documented content marketing strategy as soon as possible. And we will tell you why.
Google is slowly indexing your new posts and introducing you to potential readers. As time goes on, you will already have enough links fighting over-privileged positions in search rankings.
Waiting too long to start producing content is wasting valuable time, which could be used after the best way to generate leads and close sales.
Since you already know that Google’s focus is on user experience and satisfaction, having quality content is essential not only for having an indexed page but for them to consider your site a reference in the subject matter.
8. Do a link building job
By this time in the championship you have understood that the more links to your site spread across the web, helps better ranking. And taking it into consideration it is very good to do a proper link building job.
This means that you must first make internal links directing the reader to other posts on your blog. If you make these links, when a page is found by Google bots will open the door for many others to be found.
For the more elaborate, guest posts to get external links pointing to your domain. Just be careful and try to write for referral blogs, as Google understands that your site is also reliable.
9. Be active on social networks
If you don’t have a business profile, you might want to start gaining access to these platforms, as these profiles also help with page indexing.
If you already have the profiles but are not used to them often, change the strategy, keep updating, and link to the new site or blog. Small details will be enough for Google to find you as you search the web for news.
Remember that Google uses the influence of your profiles as a confidence indicator, which contributes to better ranking in search results.
10. Promote Your New Page
To complete the steps, but still staying at the level of importance, keep looking for new opportunities to promote your site and get on Google’s radar all the time.
You can share new blog posts on social networks, or put your link in the description of a video for youtube, so it will be easier for users to find your site, and for Google to index itself quickly.
It is also worth putting a link in your email signature, and even presenting the site to subscribers of any mailing list you already have are other ways to make it known.
These are the steps to index your site on Google! Follow the instructions to ensure that all work done on creating the site is rewarded as quickly as possible.
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