How to Start a Fashion Blog

How to start a fashion blog

Are you passionate about fashion and looking to start a blog but don’t know where to start? It is pretty simple to start a blog but the difficult part is growing the blog and making money from fashion blogging. In this guide, we will go through the process of how to start a fashion blog, from choosing a domain name to making money from fashion blogging.

What is a Fashion Blog?

A fashion blog can cover many things from clothing and accessories to beauty tips, and different fashion trends. Fashion bloggers are known as influencers these days. It sounds like a great hobby but with the rise of the fashion industry, it has become a profession.

Why You Should Start a Fashion Blog?

The fashion industry is one of the most profitable industries in the world and is worth over $3 trillion. It is growing at an exponential rate and you can take a lot of advantage of it.

Fashion bloggers aren’t just content creators, they are considered new celebrities. They have a lot of following and they can make living out of their passion. Also, it’s a creative way of making money while being your boss.

10 Most Successful Fashion Blogs in 2022

Start a fashion blog

The fashion industry has always been rapidly changing and bloggers always had played a major role in this industry, as they provide the latest update on what’s trending and what’s not. With the growing popularity let’s look at some of the most successful fashion blogs ruling fashion blogging in 2022.

  1. Business Of Fashion.
  2. Who What Wear.
  3. GQ Magazine.
  4. Fashionista.
  5. Refinery29.
  6. The Fashion Fruit.
  7. Stylish Me.
  8. Raindrops of Sapphire.
  9. Fashion Corner.
  10. Boutique Setup.

One thing that you will notice about these successful blogs is that they have a unique perspective. If you think that you have unique taste in fashion and style then you must start a fashion blog.

How to Start a Fashion Blog Step by Step

Starting a fashion blog is easy and takes a few steps. Here is a step-by-step guide to help you set up your blog, make it look professional, and start writing your first article.

Getting a Domain Name

A domain name is an online address where your blog is hosted and it’s also an indicator of what your site is about. When choosing a domain name make sure that it’s short and easy to pronounce.

Choosing the Best Web Hosting to Host Your Fashion Blog

Web hosting is a service that provides storage space for your blog and accesses it online. The web hosting I recommend is Bluehost It’s the best web hosting because:

  • It’s easy to set up.
  • It’s fast and cheap.
  • Offers a free domain.

Setting up a Fashion Blog Using WordPress

Now, let’s set up your domain and web hosting so you can get started.

First, go to the Bluehost website and choose a plan. I recommend you go with a basic or plus plan. You can upgrade it later when your blog starts getting a huge amount of visitors.

Next, it will ask you to create a new domain name for your blog. After that, they will ask you to fill out your payment information to complete the purchase.

After the purchase Bluehost will instantly install WordPress for you and your account information will be sent to the email address you provided during registration.

Your web hosting dashboard link and login details are included in this email. You can also access your WordPress dashboard by going directly to on your browser.

Once WordPress is installed, you’re ready to start building your blog’s pages, altering its appearance, and blogging.

Must-Have Plugins and Tools for Starting a Fashion Blog

Plugins are small software that increases the functionality of your website. These are some must-have plugins to start fashion blogging.

  • Yoast SEO. It will help you write SEO-optimized articles.
  • W3 Total Cache. This plugin will make your site load faster by removing cache and others.
  • WP Smush. This plugin will optimize images on your blog to increase its loading speed.
  • Novashare. It’s a social sharing plugin for your blog.

Choose a Professional look for Your Fashion Blog

start a fashion blog

A blog on fashion and style cannot just go with a simple blogging layout. Your blog should be designed in a way that makes you look creative and professional.

The majority of fashion bloggers are not web developers, so how do you design a website that looks creative and professional?

Luckily there are countless themes available and each theme has its different features. So, choose a theme that meets your requirements.

Some of the top and most well-liked themes are as follows:

  • Divi. It’s a fast theme and has so many features that you no longer need to download so many plugins for customizing your fashion blog.
  • Astra. It’s a great theme with almost anything you need to make your blog look amazing.
  • Kadence. It’s a lightweight theme and gives a lot more design and customization options than the majority of free themes.

Add Useful Content to Your Fashion Blog

Once you have done designing your website, it’s time to add content. We recommend adding common pages first. These common pages include a contact page, an about page, and a privacy policy page.

After that, it’s time to write your first blog post and make sure that your content is engaging and that people want to read it. It should also be helpful so that people who read it are inspired to take action.

Follow the tips to make your content attractive and easily accessible to readers:

  • Write in a conversational tune.
  • Use easy-to-read fonts.
  • Write in short paragraphs.
  • Add bullet points.
  • Use H2 tags for headings and H3 for subheadings.
  • Use bold text.

Setting up Social Media Profiles

Social media is among one of the best and fastest sources of traffic for your blog. Social media platforms get hundreds of millions of visitors every single day so, why not to get the advantage of them? If you put in the effort, you can build a strong social media presence as a fashion blogger.

Setting up social media profiles is relatively simple and only takes a few minutes. However, there are a few things to keep in mind to make sure your profiles look effective:

  • A professional-looking profile picture.
  • Introduce yourself and what you do.
  • Engage people to contact you.
  • Add a link to your blog.

How to Optimize Your Fashion Blog to Gain Traffic

You have learned how to start a fashion blog, and you feel confident and established. Now it’s time to work hard and start working for traffic. Here are some steps to optimize your fashion blog to get traffic.

Start SEO of Your Fashion Blog

The best way to get traffic is through SEO and you need to get started with it. What is SEO? SEO stands for Search Engine Optimization, which is the process of optimizing your site to rank higher on search engines like Google for a specific keyword.

When you rank on the first page of Google it means a lot of traffic! But how to rank at the top of Google? To rank on Google you need to write an article focused on a target keyword and here’s where to include the target keyword:

  • Include the keyword in the title of your article.
  • Add the keyword in the permanent URL.
  • Include the keyword in the title.
  • Put the keyword in the first paragraph.
  • Add the keyword once every 200 words.
  • Put the keyword inside of your headings.
  • Add the keyword in the meta description.

Optimize the Website Speed of Your Fashion Blog

Your blog’s loading speed is a major ranking factor and readers don’t want to wait for your blog to load. If your blog loads too slowly, Google will conclude your content is low quality and you may lose a lot of visitors. These are some ways to increase your page speed:

  • Use a fast theme.
  • Use speed-up plugins.
  • Optimize images.

Track User Engagement

What is user engagement? User engagement is what your readers have been doing all along on your blog like commenting on your blog and sharing it. By tracking user engagement you can point out what elements of your site are engaging users and which ones you should improve to increase your site’s engagement.

You can use tools like Google Analytics to track user engagement. You can track different engagement metrics with these tools including likes, shares, comments, and click-through rates.

Improve Social Media Outreach

As a fashion blogger, it is important to have an active presence on social media. Fashion bloggers can use social media to improve outreach and collaborate with other bloggers, which can help them reach a new audience and grow their following.

It can be hard sometimes but as result, you can get a lot of new eyes on your content.

Create Top Notch Content Regularly

The best way to grow your fashion blog is to post content that is engaging for readers and post it regularly. The more content you publish, the faster it gets crawled by Google’s search engine. The best way to publish content regularly is by creating a content plan.

Create a List of Top Fashion Blogs to Outreach

Outreach means putting your content in front of other bloggers in your niche by sending them emails. It’s one of the best ways to build relationships with other bloggers and to get traffic from their sites. Another benefit of outreach is getting a backlink from them, which is one of the main ranking factors.

To start your outreach first, you need to create a list of fashion blogs that you wanted to reach out to, and here’s how to do it:

  • First, go to and find your competing domains.
  • Find the referring domains of your competitor.
  • Create a list of the top 100 sites linking to your competitor and reach out to them.

How To Make Money From Fashion Blogging

how to make money from fashion blog

Blogging is not just a hobby, it’s a content-driven business and you can make living out of it. These are some of the most popular and best ways to make money through a fashion blog:

Display Ads Using Google AdSense

Displaying ads on your blog is the most common way to make money through a blog. You need to get your site approved by Google AdSense and start displaying ads on your blog.

Selling Affiliate Products

A great way to make money through fashion blogging is to promote affiliate products. This simply means you have to promote products for other brands and when someone buys a product through your link you will get a commission

You can learn more about selling affiliate products by checking out this ultimate guide on affiliate marketing.

Selling Own Products

You can create and sell your creations. For example, you can create your brand for clothes and accessories.

Consulting, Private mentorship, 1:1 coaching, etc

If you don’t want to create any product from scratch you can make money by simply offering your expertise. For example, if you are an expert in the fashion industry you can help people choose the best clothes and accessories for them.

There are many people out there who are willing to pay you to help them improve in a particular field. For instance, if you are a fashion blogger, you can offer a one-on-one coaching session or a private mentorship to people who want to learn how to make money through fashion blogging.

Collaboration, Sponsorships, Brand Promotions

Reach out to different brands to collaborate with them through your content. You can promote these brands by writing sponsored posts or by featuring their products in an organic post.


How Much Can I Earn from Fashion Blogging?

There’s no limit to how much money you can make because it all depends on your skills and your monetization strategy but, on average fashion bloggers earn $3000 per month and top bloggers earn $5000 per month.

Is Fashion Blogging Profitable?

Yes, fashion blogging is profitable. Luxury brands spend 10-13% of their annual revenue on advertising, If you are good at promoting you can make a lot of money from your blog.

How do I Succeed in Fashion Blogging?

If you want to succeed in fashion blogging, you have to publish SEO-optimized content regularly and get backlinks to it.


Starting a fashion blog can be a great way to make money. However, it takes a lot of hard work and dedication. You need to be able to produce high-quality content regularly, and you need to promote your blog through social media and build a relationship with other bloggers. If you can do all of this, you can build a successful fashion blog that will make you money.

I hope that this post has provided you with the information you need to start a fashion blog and succeed in your journey.

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