The importance of SEO in creating content and maintaining a website takes up a large part of the time dedicated to marketing a company. Being at the top of Google search, for example, is one of the main channels for acquiring users – and you can’t ignore that advantage.
To achieve this goal there are several techniques that can help: managing keywords and creating your own content, among others that are already well known. However, many content creators are not aware of another very useful resource: the use of internal and external links. To further enhance your SEO strategy, below we will explore the concept, applications and advantages of this technique in the content management of your sites.
The use of internal links
Internal links (or internal links) point to pages within your own website, that is, that have the same domain as a source. They are used to facilitate the user’s navigation within the website, taking him from one page to another. In addition, it is possible to use them to create a hierarchy of information, making it clear to the visitor what is most important.
When it comes to SEO, internal links are treated as tools to help you rank your site better in search engines. To understand its importance, we need to understand how the main search algorithms work: when Google’s algorithm, for example, visits your site to rank your content, it is guided by the internal links on the page. Let’s say your main page points to three other pages, but don’t point to the contact page. Therefore, because there is no link between the pages, the algorithm will not be able to find it.
When we discovered the relationship between internal links, content pages and the importance of being at the top of searches, we realized how essential it is to take care of these details. Creating a map of your site and making it available to search engines can be a way to get around this problem and have a more efficient SEO strategy.
The use of external links
Just as important as internal links are external links – or external links. Instead of pointing to your own domain, this type of link points to external domains. Both links that point to your page and those that point to pages on other sites are considered external.
Pointing to external pages, that is, creating external links is always advantageous. First, you will provide more information to your readers. So, always link sites with quality content and relevant to your visitors. And second, Google recognizes this as a valid practice and considers the quality of the links when placing your site in the searches performed. Being quoted on other sites is also excellent because when another site points to you, it means that it is giving you a vote of confidence for your content. This is also a differential for better ranking.
The use of external links is a powerful SEO tool. The more quality links you place in your texts or the more websites use your content as a reference, the better the search algorithms will position you. However, it is essential to know that recent versions of these algorithms give priority to quality links. That is, it is useless to have a lot of artificially created links that point to your site. The most important is quality, not volume.
Did you understand the importance of using internal and external links for your SEO strategy? If you have any questions, share them with us in the comments!