What is Pagerank and why is it important to your site?

Google PageRank Algorithm

Pagerank is specifically a tool that helps you gauge the importance of your site relative to other sites.

Anyone who works with the internet knows that one of the most important points to measure with Digital Marketing is knowing the reach of their posts. Websites and blogs need this knowledge to know if your content is reaching your target audience (or buyer persona).

With that in mind, it is important to know that one of the main tools used by social media on a website or blog is Pagerank. How about knowing what it is and how important this review is for your business pages? See below!

Knowing Pagerank

It is well known that many people have heard and even use Pagerank. However, many have no idea what the tool is about.

Some website and blog administrators may already understand your concept, but it’s always important to stay current and on top of the world around you, even though Pagerank hasn’t changed so much over its nearly 20 years of existence.

That’s right! Pagerank has been in use for almost 20 years since it was developed by Larry Page with the help of Sergey Brin at Stanford University.

From its inception, Pagerank began to be used by Google as the primary cross-site assessment tool. You can use Google Pagerank by installing the site toolbar

So is Pagerank an evaluation?

In fact, Pagerank is specifically a tool that helps you gauge the importance of your site relative to other sites.

This mechanism – in addition to informing the placement of your site – organizes the list of sites that appear at the time of Google search according to their relevance according to the number of hits that the page reaches.

Since Google is used by almost all web surfers as the main way to search for something or ask any questions, the location of your site in the Google ranking is very important.

After all, who goes past the fourth or fifth search page when searching for something? And it is precise with this in mind that it is important to rank well on Pagerank.

How does Pagerank work?

Pagerank, in theory, works in a very simple way.

The tool has a rank ranging from 0 to 10. Therefore each site has a specific score that is given by Google. This score is awarded by a kind of vote.

One of the most commonly used examples is when someone recommends your page it gets a good reputation with Pagerank.

But you can’t get a good rating with referrals alone, although referrals help increase your score.

Google currently uses as metrics for evaluating each site three important characteristics: the Quantity, Quality, and Context of the clicks the page receives.

It is important to say that in order for the page to receive Pagerank score the three characteristics must always come together.

That is, if the site lacks quality and context but receives many clicks, it will not get a good Pagerank score.

So if you are the administrator of your page remember to work through the three points to keep your page well positioned.

Your place on Pagerank

We already understand that to get a good Pagerank you need to get a good placement.

It is this punctuation that will help in the evaluation and put the site in a good position when it is searched on Google.

We also reinforce that the chances of your site appearing on the first pages of Google are great if you can make the three points mentioned above.

Another way to get a good place on Pagerank is for your site to receive links from important sites in the niche you are in.

In short, if you have a website that talks about soccer and the top sports websites in the country recommend you and have direct links to your page you will have a good reputation with Pagerank.

It’s worth noting that having your page links on sites of low relevance is not well-liked by Pagerank.

In fact, these links hardly count at the time of evaluation, so try to link your page to large sites that have a good number of hits.

Remember that choosing the right niche will make every difference.

And how important is Pagerank?

Once you understand what the tool that places pages on Google search is, and how, works, we need to understand how important Pagerank is to your site.

The strength of Pagerank is the placement of a site at the time a web surfer does the research.

That is, the chance of your site getting hits due to the search result is huge if it is well placed.

Therefore, the importance of Pagerank is that it defines where your site will appear when a Google search is performed.

And since getting pages or blogs is what counts is the number of hits, Pagerank will help you increase traffic to your page.

Top 11 Tips for Getting Well on Pagerank

Now that you have a better understanding of the tool, we will give you 11 more specific tips on how to improve your ranking in the top search engine rankings through relatively simple actions, but that you always need to keep up with the top news in your niche. business and have a keen critical sense about how to optimize your site in the best way.

Getting along on Pagerank

1. Unique Content

First, the most important step is to create good content unique to your website or blog.

Search engines place much more emphasis on unique content.

Thus, indexing is much more frequent.

This is largely because unique and relevant content attracts far more interest from the authority conveyed by your publications.

This makes what Google “realizes” that there is something important.

2. Use header tags and keywords

As we mentioned above, high-quality posts will help you rank better.

But at the same time, it is well known that the best way to be found on Google is by being on the front page of organic searches.

A great way to accomplish this is to learn to work well with header tags as well as keywords.

There are some tools available that allow you to do this optimization through improvements to the H1, H2 and H3 tags, as well as checking which keywords are the best for the content you are working on.

The Google Adwords can give you a considerable force in that direction.

3. Important

Avoid overdoing the number of keywords.

The Google algorithm does not handle this kind of situation well. Prefer something more precise, and that will offer more conditions to direct to a more specific location.

4. Backlinks

In addition to providing relevant content and neatness in SEO work using keywords, it is very important that you also have backlinks, ie post links that link to your site or blog.

The easiest way to do this is to make internal links through your own posts.

But by providing unique content, and good SEO work that gives you an edge over ranking, the ability for other publishers to do this work for you increases considerably.

This technique is called link building and you can read more about it here.

5. Interact with other bloggers

Another good way to improve your Pagerank is to always participate in webinars, discussion forums, and any other alternative that can improve your networking.

This way, you can ask other bloggers to provide links to their posts on their websites or other types of outreach.

The world of Inbound Marketing is not as competitive as it sounds and many of the publishers are keen to learn more about this art.

This way, don’t miss the opportunity to meet new people (and even influence them) and improve your search engine ranking.

And you can also do the same for them without any harm to your business.

6. Fix broken links

Broken links just seem like a website manager’s lack of care, but it’s a big issue when it comes to Pagerank.

Always scan through verifiers available on the internet (such as Broken Link or Link Checker, for example) and fix it as soon as possible either by changing the URL to a correct link or even redirecting that broken link to one that really works.

7. Make sure Google recognizes your addresses

Pagerank is actually like a “voting campaign” where the most visited sites end up with better search engine placement.

For this to work, you need to make sure that Google recognizes all links to your site in a unique way.

This can easily be resolved by redirecting all sites that may cause this “dilution” to just your own.

8. Promote Testimonials

Those who work in marketing products and services are well aware that one of the main thermometers of a business is customer testimonials regarding the satisfaction of having purchased that product from you.

And one of the ways to do well on Pagerank is to pique the curiosity of other users, which will lead them to visit your site or blog from the testimonials of converted customers.

Encourage them to speak well of your business and your brand on social networks, or even in their own spaces on your landing page.

This provides a higher number of visits and consequently improvements over ranking.

9. Offer discounts

Another great tip for those who work offering products or services on the web and want to improve Pagerank is to create a discount campaign for their merchandise.

Whether through email marketing, social network posts, or paid ads, this is a great way to increase the number of visits to your site, which can offer you lasting benefits and positioning your page on search engines. search.

10. Use and abuse social networks

Social networks are great places where you can interact with a more directly targeted audience and spread your backlinks around.

The success of this type of action will actually depend on how you deal with your audience and also on your experience with posting in this context.

We’re talking about the best times, post types, photo and video sizes, etc.

Be aware that achieving Pagerank enhancements is a continuous process and intertwined with all your acts on the Internet, whether it’s work done directly on search engines or not.

11. Translate your site

If you can afford to hire translators or have a community of people willing to do the translation work, you can significantly increase your audience by making your pages available in other languages.

As you already know, this increased traffic will help increase your Pagerank.

Why do site administrators pay no attention to Pagerank?

Since the importance of Pagerank is to keep the site well placed it should be updated constantly, don’t you think?

Unfortunately, that is not what happens.

Pagerank is updated only on average every three months.

Making it lag and consequently, page administrators end up not giving due weight to the Google tool. IT’S

Of course, it is important to stay well placed, as generating traffic to your site is always welcome.

However, the lack of a constant update means Pagerank does not receive the attention it deserves from administrators and website and blog owners.

Finally, it should be noted that even though Pagerank has a sporadic update, it is quite useful for any website.

Remember that your page lives from hits!

Appearing well placed in search results helps maintain good traffic to your pages.

Take advantage of the rating tool to help and facilitate websites, refine it and put it into practice to get a good rating and always be well-positioned in the Google search rank.

So, have any comments, criticism or suggestions? Do you already use Pagerank in your strategy? Share with us, we love hearing from you!

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