Link Building for SEO: The Definitive Guide

/ Search Engine Optimization (SEO) / By
Link Building Guide

Today we are going to see the magic of Link building for SEO and as a linking strategy, it can boost our web ranking. So stay to see a bit of what this SEO and Link Building is about

Link building is known as an important practice of online marketing, where it focuses on improving the positioning of our websites within the search engines.

Link Building is of utmost importance today for websites as it continues to be a key factor when it comes to having a good volume of visits within your website. Moreover, if your web project does not have a good link profile, it will hardly be in the top positions for the most important keywords on your website.

Through an intelligent link building strategy, we can plan the way in which we will get more and better inbound links (known as backlinks) to our website. The specialists in SEO (Search Engine Optimization) and the professionals known as link builders are those who usually offer the link building service or “link building”.

The technique can be done in a natural way when other websites link without a prior agreement for some fact or said, or artificially when it is simulated that the links have been achieved naturally.

The link building SEO is closely related to the PageRank concept. PageRank is a way in which Google ranks 0 to 10 all websites within its search engine, based on the number of inbound links that the website has.

In short, it is a value that tells us the importance of a website within the search engine. Google and Facebook, for example, have PageRank 10. The greater the number of incoming links that you have on your website, the greater the PageRank of your website.

If those links are also quality links (that is, from websites with high PageRank), they will contribute even more to improving our own PageRank. The higher it is, the better our website is positioned in the Google search results.

The vast majority of search engine algorithms such as Google or Bing are based on the factors of SEO on-page and off-page SEO, these are based on the relevance of a website, which has as its main indicator, the links that point to a said website or commonly known within the Link building as backlinks.

There are other factors, such as the anchor text of the link, if the link is followed or not, the mentions to brand or the links generated in RSS.

Are there too many ways to generate links? Obviously, there are better ones than our other websites. That is why, before entering the world of link building, it is convenient to define very clearly the strategy to follow.

Always keep in mind that incoming links must be of quality and must come from websites related to the theme of the website we want to promote.

In general, there is a tendency within the new webmaster or novice marketers, and that is to fall into the temptation to post comments on blogs and posts in the forums where they include links to their websites?

What happens with this “strategy” is that it can be counterproductive, because it is considered SPAM and that in general, the comments of the websites require prior approval by an administrator for publication. We will indicate below the most effective and professional forms of link building.

At the beginning when you want to start with link building, it is preferable to opt for one of the most basic and effective ways, and it is nothing more or nothing less than the creation of your own communication channels.

It can be the fact of creating a page on Facebook, an account within the social network Twitter or a channel on the largest and most famous video platform in the world such as YouTube, where we can include links to our website, both in the profile information as in our publications.

That is why it is very important to start by reviewing the untapped opportunities that exist in our own “domains”:

  • Have we included a link to our website on our fan page?
  • Are there links in the descriptions of the videos that we have uploaded to YouTube?
  • Do we have a company profile on Linkedin that links to our website?
  • The same for any type of online content that we publish

The writing of articles is another of the most effective way of link building that exists. In order to carry it out, it is necessary to have contact with journalists, editors and bloggers, in order to guarantee its publication, since staying with the simple fact of sending notes and press releases via mail, may not give you the results you so desire.

A link or link that comes from a recognized and specialized media in the area of ​​your website, can significantly increase your ranking in the search engines. Because a recognized media will not advertise for free, a purchase or exchange proposal must be made that is attractive and beneficial to both parties.

“Link baiting” is a strategy that is focused on indirectly generating backlinks, whose origin is born from the production of content and creativity.

A content that draws attention or is extremely interesting, is the perfect “bait” for incoming links, especially from social networks. For this, it is essential to include buttons to share, preferably with a counter, so that over time a high number of shares is also an incentive to continue sharing.

When a website is optimized, at SEO level many times a very important aspect is forgotten, the internal Linkbuilding, which despite not paying much attention as often happens with the “H1” or the “titles”, has a fundamental role in the traffic that is received within a website.

Let’s try to explain a little about how to make good use of the internal linking strategy to make things a little easier for Google and, therefore, ourselves.

As a first step, it is important to understand what Link Juice is and how it works. Link Juice is a somewhat abstract concept that is defined as “strength” that has a page, which filters in part to others (internal and/or external) through links.

Now, understanding the aforementioned, if we were to imagine?

For example, a website as a series of containers more or less filled with liquid, the links would be like the small holes and ducts through which this liquid would filter to other bowls, filling them a little more.

Therefore, if this web page that has received part of said Link Juice is linked in turn to a third web page, it will also transfer some ‘juice’, although a little less … since it is always lost part by the path between page and page.

All the time we are talking about theory based on DOFOLLOW links, it is very important to keep this in mind since a NOFOLLOW link does not pass Link Juice (or also called ‘authority’) to the linked website (Although I am not so sure).

Since this last statement about the LinkJuice and the type of links is accepted by many SEOs. But I believe that something happens even less than the DoFollow.

Once we already have clear the way in which the transfer of authority, Link Juice or force, between each of the pages, we can use this new knowledge in our favour.

When you are thinking about a website, you have to do it as if it was a kind of pyramid, in which the home will be as a general rule the main reference page and the one that most link juice or strength will accumulate, this is due which is the web page that has more URLs or links to other web pages within the website.

Remember the difference between Website and Webpage. Let’s see the Website as if it were a book, which has a cover, frame, etc. And the Web Page let’s see it as if they were the pages that make up that book.

Now, it is extremely important to try to link, as far as possible, from the “home” page with the main pages of our website. These pages are also called ‘cornerstones’ and may vary according to each project. In an online store, for example, they could be the main categories.

From this point in the process, we can begin to link in cascade in the rest of the levels, such as, for example, from categories to subcategories, from subcategories to products, etc … to indicate to Google the connections and hierarchies between the different pages of our web. through the internal links and the link juice flow that we grant them.

We can also see a vertical architecture type in SILO

The crawlers (or web indexer) want you more if you put it easy

Internal Link Building has more advantages than the simple fact of hierarchizing and giving strength to our landings.

It is an excellent way to ensure that crawlers track our URLs faster. A new URL that is “orphan” from links will always take longer to be tracked than one to which they are linking, this is because the search bots base their operation on the tracking of the different links that are finding their He passed.

On the other hand, another of the great advantages is that it uses internal links as a content disambiguation method. Many times it may happen that you want to position a landing for the keyword ‘X’ and when you put ‘X’ in the search engine, instead of that landing, Google will show a post of your blog in which you treat the same topic, for example.

This usually happens a lot, which causes episodes of anger among those responsible for the SEO of a website.

Most likely, the problem is that Google has run into the two URLs and has not been so clear which was the reference of the two for the subject ‘X’. This could possibly be solved if the post included a link to the landing when we mentioned the subject, making it clear to the search engines that even if you mention ‘X’, the reference is in the linked landing.

In short, a topic a little left by many of those in charge of the SEO of the websites and who do it continuously, and you have to keep in mind that if you really want to “consent” to your page, you should apply a good varnish of link juice to help you improve your positions in Google using the Internal Link Building.

You may also be interested in SEO Copywriting and emojis in the meta description

We have already mentioned that Google is based on the quantity and quality of the links since they are primary factors in order to rank a website within the search engine. It is because of this, that having a good Link Building strategy could help your website achieve the desired results at the SEO level. External Link Building allows us to:

Increase user traffic within our website and position ourselves as experts in our niche or sector, while improving our authority.

Improve the image of your company or business, because it gives greater visibility to the website. Moreover, if relevant content is created for the readers, links will be created with them and when they have a problem that you can solve, they will not hesitate to come to you.

Have a better position than the competition of your company or business, because Google understands that a page that receives many external links is a page with quality information. Imagine that you manage to appear in the search engines before your competition: this will give you more business opportunities and greater recognition.

If you already feel 100% convinced to start your strategy and want to see results immediately, you can start by performing the following simple actions:

  • Start an exhaustive search of people who talk about you, your brand or your company and ask them for a link, so you will be improving the navigation. Do not make the mistake of forgetting to create quality content for your readers continuously. In this way, you will get recurring visitors to your website that can interact with your content.
  • Search within the largest search engines one or another blog or web that has a theme similar to that of your page and establish contact with them by letting them know your content, only if you think it may be interesting for them.

In addition to this, it could also be helpful to complement the contact with any of your articles. It is important that it be valuable content and useful for readers … try not to do massive spam! It is better to build strong relationships with other professionals in the sector, so you can reach a larger audience.

Guest blogging: Guest Blogging is known as the technique based on posting articles on other blogs that are not yours. If you have complied with the previous point and have a good relationship with other professionals in your sector, you can ask them to write a blog post about a topic that is also on your website and includes a link to your blog with additional information the readers. Works!

When you hear someone talking about Backlinks, it refers to incoming links or links that take users from other websites to your own website.

The number of Backlinks your page has is very important because the more relevant pages you link, the more notoriety your website will gain in the eyes of Google and other search engines. Make sure they are natural and convenient links, always try to have quality before quantity.

When talking about SEO Off Page, we also refer to backlinks, since this is the most important part of SEO Off-Page. It is very important that you generate incoming links to your website, because due to this, the more incoming links your website has, as we mentioned earlier, the more notoriety your website will have within the big search engines.

There are many ways to get quality links (or Backlinks) that point directly to your website, but we will mention only the 3 ways that stand out above the rest (Not to mention that they are completely free): take advantage of broken links, create a guest article and offer our help to that quality page.

Broken links: As we already know, links or broken links can be very damaging to a website. Due to this, we strongly recommend that you dedicate yourself to the task of looking for broken links within quality websites and that, obviously, have a theme related to that of your website. Once you have done it, you will have to offer them the opportunity to change it and point it towards your website. It is almost certain that they will thank you and that they will not give you any problems.

Guest article: Creating a guest article is perhaps by far the most used technique to obtain backlinks. This technique consists of contacting the owner of a website with a high PageRank and offering the opportunity to write a post on your guest blog, where useful and quality information will be provided to the website so that its users can use it. In return, you could receive between one and two links to your website.

Offer your help: In case the two previous techniques have not worked or you just want to receive a greater number of incoming links, you can offer your help to websites with high authority in which you have detected errors that you can solve. You just have to contact the owner of the said website and comment on the errors that you have seen and that you can solve. In most cases, you will be happy to insert a link to your website.

Link Baiting is a technique that involves attracting links or links organically, by creating content that has great value. One of the main factors that affect the positioning of a website within the big search engines is the number of links to a specific page.

Link Baiting intends that many internet users link content from your website. To do this, you must try to create original, relevant and novel content, such as articles, videos or infographics that draw the attention of users.

When talking about Tiered Link Building, it could be translated into Spanish as “Tiered Link Construction”, and that is exactly what it is: Sort and categorize the Backlinks in different strata, just like in a pyramid, trying simultaneously to enhance the Link Juice flow ( What we had mentioned before) to the maximum.

What makes tiered link building different from traditional link building?

  • It is a comprehensive strategy, all the ends are tied
  • Possibility of using bad links, spiked content and other techniques spams in compromising your website
  • Shield your site against possible penalties (this point follows from the previous one)

I hope you have learned a lot about Link Building and everything related to it in this post, see you in the next. And if you liked it don’t forget to share?

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