What is Digital Marketing Automation: 10 Best Tools & Examples

Businesses today are using marketing automation tools to boost their sales and attract customers. It has become a crucial part of marketing. The term marketing automation is substituted by the word “sales funnel.”

Digital Marketing automation is a marketing strategy that allows digital marketing experts to automate processes. It automates email marketing and enables companies to send and receive notifications as per the user’s actions. For example, Suppose a user visits a cake & gift website and leaves the site without purchasing. Later it will start showing ads, discounts, product details, etc., on customers’ screens.

Earlier, only large-scale companies were using automation tools. To promote services and attract new customers. But with emerging technologies, almost all businesses started taking advantage of marketing automation. They send messages and notifications via email, social media, and other communications channels. There are still a lot of new options that companies can use to gain more conversions.

If you’re still unaware of digital marketing automation tools, then this article is for you. You will learn the most used marketing automation tools and impact business growth.

Who Needs Marketing Automation?

Automation words sound so technical and sometimes scare small and medium-sized businesses. Yes, it’s true. But, now automation marketing is not so scary for even small businesses. There are many easy-to-use automation tools designed for small and medium-scale enterprises.

Marketers use automation to motivate customers through attractive deals. It encourages them to visit your site by sending notifications on email, apps, advertisements, etc.

Many digital marketing experts don’t feel the need for marketing automation. But let me tell you, if you want to achieve 100% business success, then this is a must for you. You will be surprised to know that enterprises, including Apple, Uber, Amazon, etc., are using automation strategies to engage traffic. Marketing automation not only helps optimize your ad budgets but also boosts ROI. The function of marketing automation varies from business to business.

Most companies use it to generate leads through leads. Some may use it to automate projects and reduce the cost of resources. Some companies use marketing automation tools to sell products without a manager. The role of marketing automation may vary. But the ultimate goal of using it is to help business growth one way or another.

5 Best Marketing Automation Tools:

Here we have a list of the 10 best marketing automation tools. Based on their functionality, usage, and benefits;

1. Sendinblue

Sendinblue is one of the best digital marketing automation tools used for complete automation solutions.

Marketers use this tool for email marketing, chat, CRM, SMS marketing, app notifications, transactional emails, etc., which you can use to optimize the whole marketing process and save extra time and effort.

You can design banners, ad campaigns, create ad copy, design messages, personalize the email messages, send group messages, etc.

You can also use its other advanced features to run Facebook ads, transactional emails, CRM, SMS marketing, etc.

2. Hubspot

Hubspot is a one-stop solution for complete marketing automation, helping businesses grow online. It helps them by providing real-time web analytics, landing page, social media marketing, search engine optimization, content management, etc.

If you’re planning to use marketing automation in your business and searching for the best tool, try Hubspot today!

It helps optimize ad campaigns by making them mobile responsive, helps target audiences through email, text messages, notifications, and personalizes it for users.

3. Automate.io

If you’re searching for the most reliable and secure marketing automation solution, then Automate.io is the one for you.

With the help of this marketing automation tool, you can automate the whole marketing process, including sales, payment methods, email marketing, message delivery, etc., to make business flow more efficient and simple.

It supports all the popular apps used for CRM, marketing, eCommerce, etc., and is the best automation tool for all small, medium, and large business types.

4. Autopilot

Autopilot marketing automation tools are best known for their creative canvas for building email automation sequences and other marketing automation features. An autopilot is a tool used by specialists due to its class-leading tools and marketing techniques. With the help of this tool, you use robust integration options into your marketing campaign and add value through up-sell and cross-sell.

5. ActiveCampaign

Activecampaign is one of the most popular digital marketing automation tools, best known for its email marketing services with third-party integration. It provides a complete automation solution that businesses need for marketing their brands and services. It tracks and analyses the real-time website visits of the customer, collects data, and organizes them for later use. With the help of this tool, you can send emails, notifications, text messages, reminders, etc., on all the various popular apps.

6. GetResposne

GetResponse is an email marketing tool that caters to the needs of marketing. It comes up with an auto-responder and landing page that help automate the whole process without any issue. GetResposne automates the entire process as per the customer’s search history and behavior.

7. Act-on

Act-on is one of the leading automation tools built by marketers to increase the ease of marketing. Act-on is designed to deliver adaptable, scalable, and evolving marketing automation for all business sizes. Out of all other marketing tools, Act-on is configurable to your needs, providing the best marketing automation through every possible means, including emails, text messages, app notifications, reminders, etc. Try it today!.

8. Pardot

It helps to generate leads from potential customers and benefits businesses in all possible ways. Pardot offers automated email marketing, lead generation, CRM integration, streamlined lead management template builder, etc., best for small, medium, and extensive business types.

9. Marketo

Marketo marketing automation tool comes with many marketing automation features. It includes customizing email templates, complete automation of websites, web analytics, social media marketing, CRM integration, lead generation, and much more. It offers easy to create personalized messages across platforms for lead nurturing and Salesforce,

10. SharpSpring

SharpSpring is an all-in-one marketing automation tool used for end-to-end sales and marketing automation. Its automation features, including email marketing, CRM integrations, social media marketing, and web analytics to drive more leads and convert them to sales. It will also help to optimize your entire sales and funnel and leads to business growth.

How Marketing Automation Impacts Businesses?

Let’s check out how marketing automation impacts businesses and leads to their growth online.

Create email campaigns:

With the help of marketing automation tools, you can create an email as per your business needs. These tools offer thousands of free email templates for different business types. You can customize these templates or can create a new one. These tools also allow you to send emails in bulk to your customers, saving your time and money.

Help collect customer data.

A marketing automation tool is designed to track customer search history and behavior, collect customer contact details, etc. To keep customers’ data secure and process them without any failure.

Leads to communications

Sends notifications via email, text, and direct app notifications to the customer if they leave your site without buying. It motivates customers to place queries, encourages customers to communicate, and makes them return to your sites.

Boost engagement and increase sales

Email marketing is traditional but the most effective way of marketing and reaching your customers. With the help of marketing automation tools, you can run your email marketing campaign and reach more and more clients. This may boost engagement on your website and motivate people to make a sale.


Marketing automation is a proven boon for marketing. It helps in business growth and generates potential leads. It is the most effective and affordable way to boost the business online and engage customers. It is all about marketing automation. Here we tried to give complete details about marketing automation tools. If you still have any questions or suggestions, please comment below. We welcome your feedback.

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