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Link building Techniques

Link Building Mistakes that can affect your SEO

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It’s no secret that having links pointing to your domain is one of the main factors taken into consideration to define the authority of your site, directly influencing its ranking on search pages.

As an essential part of an SEO strategy, it is important to know good link building practices, but it is crucial to understand which tactics are not welcomed by search engines, and may even be penalized.

This text will focus on the key mistakes you should avoid in your link building strategy.

To understand why Google penalizes some types of links, you need to understand how Google values ​​the value of a link. For the tool, a link should be a natural way to deliver value to a user, using another page as a source of that value.

This other page can be from your own domain or from a different domain. The important thing is that the link has relevance within the context of the page where it appears.

From this, we will understand how each of the links listed can be viewed negatively by the search engine.

Common link building mistakes to avoid in SEO

Let’s start with the easiest ways to get caught and punished by Google, and then cover some points where attention and insight are important.

Do not buy or sell links

Google is increasingly prepared to identify unused links naturally, and the same goes for purchased links. Think that every link that points or is pointed to by your domain is a record of its value. You want to ensure that all records are positive, so be careful when negotiating them.

Buying and selling links is one of Google’s biggest points of attention, and it’s definitely territory you want to stay away from. After all, there are much better ways to build authority.

Remember that if you want to place a business partner link on your page, you can try to place it naturally, or insert the NoFollow tag. This tag causes the search engine not to follow the link and therefore does not associate the two domains.

Do not use private blog networks

This feature consists of creating a network of private blogs, on different domains of your site, to generate links to your main site, where you focus on capturing customers. So you can’t have a blog in another domain?

Of course, you can! The important thing is to make sure your blog has relevance by itself.

If your private blog is constantly being updated, receiving visitors, new content, and external links, it’s likely to generate value, and you have nothing to worry about.

However, if you plan to purchase multiple deactivated domains to generate links, and leave them “moth-free”, you will have a big problem at hand. If Google understands that these domains only exist to house links to your primary domain, it will penalize you.

Do not use hidden links

Using hidden links, such as a white text link on a white background, was once an easy way to get links to rank. Today is one of the easiest ways to get caught by Google.

Hidden links add no value to the user, and are intended only to manipulate search engines, so it is seen as negative and will result in penalties for your domain.

Do not use directory links

Link directories were once the best way to accumulate a large number of links pointing to your site. Today, however, several reference directories, such as Dmoz and Dihitt, don’t even exist anymore.

Having your link in a directory generates no clicks and no credibility: it is a step backwards in your strategy. Focus your attention on getting only links that really deliver value.

Do not use tools to create links

There are a number of tools that can help you monitor the links you receive as well as prospect for quality link sources. However, tools that aim to automatically link to other sites will drop your PageRank!

Tools like ScrapeBox, which have become famous for generating a large number of links on other sites, are now easily detected and penalized by Google, which sees them as spam. You definitely don’t want this for your site.

Take care with Guest posts

Guest posts are a great way to reach different audiences by spreading your business name on other blogs, generating value, gaining market authority. However, it is important that you stick to guest posts that aim to generate valuable content.

Swapping guest posts just to link to other domains is a hit, and Google is increasingly prepared to detect links that don’t come from content and value sources.

Beware of site-wide links

Site-wide links are equal outbound links that are on multiple pages of the same site, usually at the same page position. This type of link is extremely common and can be viewed naturally by Google.

There are two factors that must be taken into consideration when evaluating site-wide links. The first is the fact that as the number of links from one domain to another grows, the relevance of each one decreases. A website’s 20th link to yours will have far less or no weight than the first.

The second is that it is important to evaluate the link and relevance of the connection between the websites. Site-wide links can be harmless and beneficial if they have a logical connection, or negative and passive punishment if they don’t.

To ensure that the site-wide links your site have do not negatively affect your page rank, place the Nofollow attribute on each one.

Beware of links in comments

Links in the comments section is one of Google engineers’ biggest points of attention when looking for spam. They are a very easy way to place your link in another domain, but also one of the simplest ways to get caught and punished.

Links in comments can be very valuable and have only positive effects on your placement, provided they follow the same link value logic that Google takes into account on any other link.

Is your comment relevant? Does it add value to page content? Does the link placed in the comment make sense in this context? Will it add to the person who clicks it?

These questions are crucial in determining whether you should link to your domain in a comment section.

Beware of specific anchor texts

Anchor text is the visible and clickable text that contains the link to another domain. Since it has become a factor evaluated by search engines, it is important to have anchor texts that meet your requirements.

An anchor text should fit the context of the linking page. The anchor text should be a natural continuation of the subject matter, and the connection between what is written and the linked page should be clear. If people click on your link, and when they arrive at the destination they find it unrelated, they will leave the page quickly, showing Google that the link was not helpful.

Another caution is not to ask all links you receive to have the same anchor text. Even if they all come from business partners, having all the anchor texts saying something like ‘Company X – The Best in Service y’ may sound programmed for search engines.

Whenever you see a link to your underused site, request a natural change to anchor text.

Link Building for SEO: The Definitive Guide

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Link Building Guide

Today we are going to see the magic of Link building for SEO and as a linking strategy, it can boost our web ranking. So stay to see a bit of what this SEO and Link Building is about

What is Link Building?

Link building is known as an important practice of online marketing, where it focuses on improving the positioning of our websites within the search engines.

Link Building is of utmost importance today for websites as it continues to be a key factor when it comes to having a good volume of visits within your website. Moreover, if your web project does not have a good link profile, it will hardly be in the top positions for the most important keywords on your website.

Through an intelligent link building strategy, we can plan the way in which we will get more and better inbound links (known as backlinks) to our website. The specialists in SEO (Search Engine Optimization) and the professionals known as link builders are those who usually offer the link building service or “link building”.

The technique can be done in a natural way when other websites link without a prior agreement for some fact or said, or artificially when it is simulated that the links have been achieved naturally.

Why Link Building is important?

The link building SEO is closely related to the PageRank concept. PageRank is a way in which Google ranks 0 to 10 all websites within its search engine, based on the number of inbound links that the website has.

In short, it is a value that tells us the importance of a website within the search engine. Google and Facebook, for example, have PageRank 10. The greater the number of incoming links that you have on your website, the greater the PageRank of your website.

If those links are also quality links (that is, from websites with high PageRank), they will contribute even more to improving our own PageRank. The higher it is, the better our website is positioned in the Google search results.

The vast majority of search engine algorithms such as Google or Bing are based on the factors of SEO on-page and off-page SEO, these are based on the relevance of a website, which has as its main indicator, the links that point to a said website or commonly known within the Link building as backlinks.

There are other factors, such as the anchor text of the link, if the link is followed or not, the mentions to brand or the links generated in RRSS.

How to make quality Backlinks?

Are there too many ways to generate links? Obviously, there are better ones than our other websites. That is why, before entering the world of link building, it is convenient to define very clearly the strategy to follow.

Always keep in mind that incoming links must be of quality and must come from websites related to the theme of the website we want to promote.

In general, there is a tendency within the new webmaster or novice marketers, and that is to fall into the temptation to post comments on blogs and posts in the forums where they include links to their websites?

What happens with this “strategy” is that it can be counterproductive, because it is considered SPAM and that in general, the comments of the websites require prior approval by an administrator for publication. We will indicate below the most effective and professional forms of link building.

Link Building Strategies

1. The ABC of link building

At the beginning when you want to start with link building, it is preferable to opt for one of the most basic and effective ways, and it is nothing more or nothing less than the creation of your own communication channels.

It can be the fact of creating a page on Facebook, an account within the social network Twitter or a channel on the largest and most famous video platform in the world such as YouTube, where we can include links to our website, both in the profile information as in our publications.

That is why it is very important to start by reviewing the untapped opportunities that exist in our own “domains”:

  • Have we included a link to our website on our fan page?
  • Are there links in the descriptions of the videos that we have uploaded to YouTube?
  • Do we have a company profile on Linkedin that links to our website?
  • The same for any type of online content that we publish

2. Press and link building

The writing of articles is another of the most effective way of link building that exists. In order to carry it out, it is necessary to have contact with journalists, editors and bloggers, in order to guarantee its publication, since staying with the simple fact of sending notes and press releases via mail, may not give you the results you so desire.

A link or link that comes from a recognized and specialized media in the area of ​​your website, can significantly increase your ranking in the search engines. Because a recognized media will not advertise for free, a purchase or exchange proposal must be made that is attractive and beneficial to both parties.

3. Indirect link building

“Link baiting” is a strategy that is focused on indirectly generating backlinks, whose origin is born from the production of content and creativity.

A content that draws attention or is extremely interesting, is the perfect “bait” for incoming links, especially from social networks. For this, it is essential to include buttons to share, preferably with a counter, so that over time a high number of shares is also an incentive to continue sharing.

Internal link building in SEO

When a website is optimized, at SEO level many times a very important aspect is forgotten, the internal Linkbuilding, which despite not paying much attention as often happens with the “H1” or the “titles”, has a fundamental role in the traffic that is received within a website.

Let’s try to explain a little about how to make good use of the internal linking strategy to make things a little easier for Google and, therefore, ourselves.

Link Juice: the juice of power

As a first step, it is important to understand what Link Juice is and how it works. Link Juice is a somewhat abstract concept that is defined as “strength” that has a page, which filters in part to others (internal and/or external) through links.

Now, understanding the aforementioned, if we were to imagine?

For example, a website as a series of containers more or less filled with liquid, the links would be like the small holes and ducts through which this liquid would filter to other bowls, filling them a little more.

Therefore, if this web page that has received part of said Link Juice is linked in turn to a third web page, it will also transfer some ‘juice’, although a little less … since it is always lost part by the path between page and page.

All the time we are talking about theory based on DOFOLLOW links, it is very important to keep this in mind since a NOFOLLOW link does not pass Link Juice (or also called ‘authority’) to the linked website (Although I am not so sure).

Since this last statement about the LinkJuice and the type of links is accepted by many SEOs. But I believe that something happens even less than the DoFollow.

Internal link building with hierarchy ???

Once we already have clear the way in which the transfer of authority, Link Juice or force, between each of the pages, we can use this new knowledge in our favour.

When you are thinking about a website, you have to do it as if it was a kind of pyramid, in which the home will be as a general rule the main reference page and the one that most link juice or strength will accumulate, this is due which is the web page that has more URLs or links to other web pages within the website.

Remember the difference between Website and Website. Let’s see the Website as if it were a book, which has a cover, frame, etc. And the Web Page let’s see it as if they were the pages that make up that book.

Now, it is extremely important to try to link, as far as possible, from the “home” page with the main pages of our website. These pages are also called ‘cornerstones’ and may vary according to each project. In an online store, for example, they could be the main categories.

From this point in the process, we can begin to link in cascade in the rest of the levels, such as, for example, from categories to subcategories, from subcategories to products, etc … to indicate to Google the connections and hierarchies between the different pages of our web. through the internal links and the link juice flow that we grant them.

We can also see a vertical architecture type in SILO

The crawlers (or web indexer) want you more if you put it easy

Internal Link Building has more advantages than the simple fact of hierarchizing and giving strength to our landings.

It is an excellent way to ensure that crawlers track our URLs faster. A new URL that is “orphan” from links will always take longer to be tracked than one to which they are linking, this is because the search bots base their operation on the tracking of the different links that are finding their He passed.

On the other hand, another of the great advantages is that it uses internal links as a content disambiguation method. Many times it may happen that you want to position a landing for the keyword ‘X’ and when you put ‘X’ in the search engine, instead of that landing, Google will show a post of your blog in which you treat the same topic, for example.

This usually happens a lot, which causes episodes of anger among those responsible for the SEO of a website.

Most likely, the problem is that Google has run into the two URLs and has not been so clear which was the reference of the two for the subject ‘X’. This could possibly be solved if the post included a link to the landing when we mentioned the subject, making it clear to the search engines that even if you mention ‘X’, the reference is in the linked landing.

In short, a topic a little left by many of those in charge of the SEO of the websites and who do it continuously, and you have to keep in mind that if you really want to “consent” to your page, you should apply a good varnish of link juice to help you improve your positions in Google using the Internal Link Building.

You may also be interested in SEO Copywriting and emojis in the meta description

External Link Building, or BackLinks

What is the use of an external Link Building?

We have already mentioned that Google is based on the quantity and quality of the links since they are primary factors in order to rank a website within the search engine. It is because of this, that having a good Link Building strategy could help your website achieve the desired results at the SEO level. External Link Building allows us to:

Increase user traffic within our website and position ourselves as experts in our niche or sector, while improving our authority.

Improve the image of your company or business, because it gives greater visibility to the website. Moreover, if relevant content is created for the readers, links will be created with them and when they have a problem that you can solve, they will not hesitate to come to you.

Have a better position than the competition of your company or business, because Google understands that a page that receives many external links is a page with quality information. Imagine that you manage to appear in the search engines before your competition: this will give you more business opportunities and greater recognition.

How to do an external Link Building well?

If you already feel 100% convinced to start your strategy and want to see results immediately, you can start by performing the following simple actions:

  • Start an exhaustive search of people who talk about you, your brand or your company and ask them for a link, so you will be improving the navigation. Do not make the mistake of forgetting to create quality content for your readers continuously. In this way, you will get recurring visitors to your website that can interact with your content.
  • Search within the largest search engines one or another blog or web that has a theme similar to that of your page and establish contact with them by letting them know your content, only if you think it may be interesting for them.

In addition to this, it could also be helpful to complement the contact with any of your articles. It is important that it be valuable content and useful for readers … try not to do massive spam! It is better to build strong relationships with other professionals in the sector, so you can reach a larger audience.

Guest blogging: Guest Blogging is known as the technique based on posting articles on other blogs that are not yours. If you have complied with the previous point and have a good relationship with other professionals in your sector, you can ask them to write a blog post about a topic that is also on your website and includes a link to your blog with additional information the readers. Works!

What are the Backlinks?

When you hear someone talking about Backlinks, it refers to incoming links or links that take users from other websites to your own website.

The number of Backlinks your page has is very important because the more relevant pages you link, the more notoriety your website will gain in the eyes of Google and other search engines. Make sure they are natural and convenient links, always try to have quality before quantity.

When talking about SEO Off Page, we also refer to backlinks, since this is the most important part of SEO Off-Page. It is very important that you generate incoming links to your website, because due to this, the more incoming links your website has, as we mentioned earlier, the more notoriety your website will have within the big search engines.

How to get quality Backlinks?

There are many ways to get quality links (or Backlinks) that point directly to your website, but we will mention only the 3 ways that stand out above the rest (Not to mention that they are completely free): take advantage of broken links , create a guest article and offer our help to that quality page.

Broken links: As we already know, links or broken links can be very damaging to a website. Due to this, we strongly recommend that you dedicate yourself to the task of looking for broken links within quality websites and that, obviously, have a theme related to that of your website. Once you have done it, you will have to offer them the opportunity to change it and point it towards your website. It is almost certain that they will thank you and that they will not give you any problems.

Guest article: Creating a guest article is perhaps by far the most used technique to obtain backlinks. This technique consists of contacting the owner of a website with a high PageRank and offering the opportunity to write a post on your guest blog, where useful and quality information will be provided to the website so that its users can use it. In return, you could receive between one and two links to your website.

Offer your help: In case the two previous techniques have not worked or you just want to receive a greater number of incoming links, you can offer your help to websites with high authority in which you have detected errors that you can solve. You just have to contact the owner of the said website and comment on the errors that you have seen and that you can solve. In most cases, you will be happy to insert a link to your website.

What is Link Baiting?

Link Baiting is a technique that involves attracting links or links organically, by creating content that has great value. One of the main factors that affect the positioning of a website within the big search engines is the number of links to a specific page.

Link Baiting intends that many internet users link content from your website. To do this, you must try to create original, relevant and novel content, such as articles, videos or infographics that draw the attention of users.

What is Tiered Link Building?

When talking about Tiered Link Building, it could be translated into Spanish as “Tiered Link Construction”, and that is exactly what it is: Sort and categorize the Backlinks in different strata, just like in a pyramid, trying simultaneously to enhance the Link Juice flow ( What we had mentioned before) to the maximum.

Benefits of Tiered Link Building

What makes tiered link building different from traditional link building?

  • It is a comprehensive strategy, all the ends are tied
  • Possibility of using bad links, spiked content and other techniques spams in compromising your website
  • Shield your site against possible penalties (this point follows from the previous one)

I hope you have learned a lot about Link Building and everything related to it in this post, see you in the next. And if you liked it don’t forget to share?


Broken Link Building Technique: Step by step guide

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Broken Link Building

You know when you come to a site, click on a link that looks useful or interesting, but it takes you to a nonexistent page or that famous 404 error?

Just even (LOT!) Lucky not to be “rewarded” with something so frustrating, isn’t it?

Unfortunately, finding broken links over the internet is more common than we think. But it’s not because they are a problem for content producers, businesses and users that they should be completely ruled out.

This is the kind of flaw that can become a beautiful business opportunity for websites that link to broken links.

Want to know how this is possible? Then check out this text until the end! We’ll talk a little more about broken links, how to link to them, and their main advantages. Check out!

What is Broken link Building

Broken Link Building (also known as Dead Link Building) is a technique of building backlinks by replacing links to 404 pages with a working link to a target website.

This tactic primarily involves finding links in your niche that are no longer live, recreating a valuable piece of the content and reaching out to web owners or moderators who link to that content and asking them to replace the broken link with a link to your newly created resource.

How do links break?

The most common way for a link to become invalid or non-existent is when a website or blog domain has expired over the years.

This is more trivial in older domains, especially those of projects that discontinued after a while.

Another way for a link to break is when a page URL is typed with an error, such as forgetting, adding, or changing a character, for example.

When this type of misconception is quickly fixed, the damage may be minor or nonexistent due to the short time to start linking to this URL.

The problem is if the error is perpetuated for a few weeks, months and thus a series of backlinks is generated. Imagine the headache this generates when the webmaster resolves to correct the error after this period?

Either way, it’s bad for a site that links to the pages of those domains. After all, it ends up hurting your visitor, who ends up going nowhere, and you, as Google and other search engines don’t welcome a bad user experience.

But the best way to solve all this and still benefit your site or blog is through link building with these links. Let’s see how this works!

How to link build broken links?

Also known as Broken Link Building, this technique consists of fixing and replacing broken links to links pointing to your site.

For example, imagine a post from a relevant site in your area is pointing to a nonexistent page.

You discover this flaw, contact the site owner, and suggest exchanging that redirect for content from your blog.

Ready! You fix a flawed user experience, contribute compelling content to that post, and still get a valuable backlink to your SEO strategy.

In showing this example, it even seems that the technique is simple. However, the processes are usually a bit more laborious.

Also, getting these links from other sites is just one way to do Broken Link Building.

For this reason, we have prepared a step-by-step with 9 best practices for broken link building. Follow:

1. Scan your site to find these links.

The first step is to tidy up your own home. Going through scouring link by link will take a lot of work and waste a lot of time, so it’s best to rely on the help of tools.

One of them is Xenu’s Link Sleuth. This is software where you can do a domain search and have access to all internal and external links on your site.

Those with some kind of error will appear red.

2. Repair or re-enable internal links.

Start the changes with your website links. Once you find one that is broken, click the button and select the “URL Properties” option – if you use Xenu software.

The program will show the pages that redirect to this problematic link. Then go to your content manager (like WordPress) and fix these backlinks.

You can remove them (if the broken link really no longer exists) or fix them (if the link has changed URLs).

3. Adjust or remove external links.

The software is also able to point out the external links that your site pages link to. If you find some that are inaccessible, it is time to fix or remove them.

In the first case, you would need to contact the administrators of the linked sites to find out what happened to the referenced pages.

If you get no replies or pages no longer exist, go to the second hypothesis: discard these links. In this case, you can choose to do another redirect or not.

4. Hit links on sites that redirect to you

When fixing or removing broken links on your site, it is also important to alert the pages that redirect to you.

To search for your backlinks, you can use Ahrefs, which is one of the most complete link, keyword and content analysis tools on the market. A real hand on the wheel when it comes to SEO.

However, this platform is paid (worth every penny), despite having a free trial period.

Either way, go after the pages that link back to your site and ask their owners to update their addresses so that none of the domains lose their value in the Google ranking.

5. Search for broken links in other relevant domains.

Now comes the hardest and most difficult part of Broken Link Building. At this stage, the search turns to link errors that are not your responsibility. The focus is on broken links from other sites, as we exemplified at the beginning of the topic.

But it’s not any site that should be looked into. To filter your search, look for domains that are relevant to your business.

By relevance, we understand the following points:

  • Websites in your area of ​​expertise;
  • Sites placed on the first or maximum of the second page of Google;
  • Sites that do not link to many links on their pages;
  • Sites that point to poor quality pages (spamming, for example);
  • Sites with weak and irrelevant content;

You can lower your margin of error if you search Google for keywords related to your business and key content.

The best positioned domains and pages will probably be the best options for searching for a broken link.

Again, it is recommended that you use link analysis tools to discover errors on these pages. After all, imagine the time you would waste to access each redirect made on these sites.

To do so, you can use two Google Chrome extensions that automatically scan these pages: Check My Links or Domain Hunter Plus.

6. Browse Link History

If the link is broken, you may even think it is dead. However, you can redeem a part of your content history.

As? Through a website called Wayback Machine. In it, you can check what a particular site or page was like a few months or years ago.

It is important to find out if a redirect was relevant to know if there are chances that other sites will also link to this page.

Go after other sites that link to these broken links.

This can be done the same way you found your backlinks. Just go to Ahrefs and start searching for this broken link.

The tool will display sites that link back to the link in question. Among these sites, separate the ones that are most relevant to your business and proceed with the process.

Select content to replace these links.

The next step is to choose a page with very interesting content from your site to offer to those pages.

The intention is to make a replacement, but it needs to be at a high level. It’s like a football game: if you want to change the outcome, get your best alternative from the reserve bench.

Link changes need to make sense so as not to hinder users and search engines’ understanding of that content.

So if you want these sites to link to you, try to offer something relevant to them and their audience – and obviously create interest around your brand.

Contact the owners of these domains

Go to the pages you want to replace the links to and get the email from your webmasters. Next, prepare a message with a more informal, direct and personalized approach.

Explain that you were looking for broken links and saw that the site was pointing to links to nonexistent pages, so make your intention clear and talk about the content you are offering.

Avoid mass and impersonal submissions. After all, it’s like a sales approach anyway. Both sides win, but the biggest interest is yours!

What are the benefits of Broken Link Building?

The cool thing about linking broken links is that it is a scalable and mostly useful White Hat technique for the internet.

The more people who practice Broken Link Building, the more users, websites, and search engines get rid of 404 error pages. In fact, you can clean up your domain yourself with this practice.

In addition to enhancing users’ browsing experience and content consumption, this technique helps improve their relationship with other webmasters.

You eliminate useless redirect, bring relevant content to the audience of another site, this audience will have a fuller experience, and both pages will be better viewed by Google and other search engines.

Anyway, putting broken link building into practice can be a lot of work, but it’s a rewarding effort.

After all, it is a technique that can bring traffic gain, search engine rankings, conversions, and broken links can become a great source of results for your site.

Well, if you’d like to know how to link-break broken links, stay with us and see how to reach Google’s first page with 5 advanced SEO techniques.

Link Building for SEO: Why it is Important

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Link Building for SEO

Link building is a fundamental strategy for your blog. Understand how to link building in this full text on the topic!

Working SEO to perfection requires a lot of effort, dedication and a lot of studies.

One of the most talked-about points, when a team starts planning an SEO strategy, is Link Building.

If you don’t know anything about this technique or want to know more about it, this post is made for you!

What is Link Building?

Link building is an art. It is undoubtedly the hardest job in SEO, but it is also the most rewarding. And there is no definition by itself, as defining would decrease the value of Link Building.

To put it roughly, Link Building is the work/effort/commitment/tactic of acquiring links from other sites. It gets complicated to talk like that because it is very important for all people who work in marketing and goes beyond a simple definition. Let’s explain why.

Since its inception, all search engines have always placed great importance on links. It is through them that they find the most diverse types of websites and are able to add them to their index. There was a time when they were the only factor in ranking a site, but it’s been over 12 years. Today they are very important, but they are not the only ranking factors.

Search engines treat links like votes and use them to measure the popularity and relevance of a website on the Internet.

It’s like in real life: If someone you don’t know is introduced to you by many different people and they all introduce you by saying, “This person is excellent at photography,” you will believe that this unknown person is really excellent at photography.

Now imagine the following situation: instead of random people Barack Obama publicly says that this same person is excellent at photography. You would give this reference much more credit because it has more authority.

It works the same way with search engines: They assign values ​​through various algorithms to all internet sites to know their relevance and popularity. And a site without these concepts can’t rank well in Google, which prevents it from gaining considerable traffic.

Link building should be a concept assimilated by every digital marketer. When this happens, no opportunity to earn a good link will be lost and more traffic will be generated.

Link building requires creativity and analytical skills.

Why are links important?

As stated earlier, they are responsible for dictating the popularity and relevance of a website. A site without links cannot rank well in search engines and consequently receives little or no organic traffic.

Every 2 years Moz conducts research with top SEO professionals around the world to develop the most reputable and accepted search engine ranking factors in the industry. The last one was in 2013 and links are present in 40% of the ranking factors mentioned in the survey.

The value of a link

Not every link is the same. Definitely. Each has its own way of being rated by Google and assigning a positive or negative value to your site. Yes, some links can harm your site and even cause severe punishment on Google, so be very careful.

At a time when links were solely responsible for ranking a site, search engines were not good at defining the quality of a link, they simply considered quantity and anchor text as the main reference on the subject of the linked page. As a result, spammers created a variety of tools that could generate thousands of links a day to low-quality sites with accurate anchor text.

As search engines evolved, they began to distinguish the value of each link and its importance to rankings decreased, but not to the point of extinction.

Nowadays you need a good link profile. This means that you must have quality and varied links. You need to worry about factors beyond the link itself, such as having the keyword in the anchor text. That kind of detail still counts a lot. Let’s dig a little deeper into what a good backlink profile is.

There are two essential things to a good link profile: quantity and quality.

Quantity :

Having lots of links involves having:

  • diversity of domains that link to you
  • diversity of link domain types for you

Diversity of domains that link to you: Each domain has strength for search engines, and the more strength your domain receives, the better.

Diversity of link types for you: It’s no use having multiple news sites linking to your site and not having any other types of sites. Diversifying the domain type refers to getting links from various types of sites.

Profile links have various types of websites such as blogs, news, directories, companies and etc., and a good balance between domains and amount of links. Not a good link profile A site that has 1000 links from a single domain, for example.

Quality:

Measuring the quality of a link involves several factors. The anchor text of a link is one of the main factors that tell search engines what the linked site is about. As much as after the Google Update, called Penguin, the exact anchor text has come to be considered a strong spam factor, containing the keyword somewhere in the anchor text is quite valid.

For search engines, the best links are the natural ones and any link we try to get should sound as natural as possible to the search engines. Having thousands of links with the same anchor text is unnatural, so it is punitive.

The best links are from domains with high metrics, sites with a lot of authority. The more relevant a site is in your niche, the better the link it sends you.

Elements of a page that affect link quality

As stated earlier, search engines do not simply look at the total number of links pointing to your site. They consider a number of factors and try to attribute the quality of a link and the strength it should give to the linked page. Let’s delve into the key elements of link value:

Number of links pointing off-page

If the page you are trying to link to already links to several other sites, it is best to skip it and look for another page to get a link. Each page has a strength or value. The more links coming out of it the less value it gives to each.

The quality of the sites being linked on the page

It is the concept of a bad neighbourhood. If a page only links to porn sites, your link in the middle becomes low and almost negative.

Number of links to that page

Quite simply, the more links a page has, the more value it has. And with that more value, your link will have on that page.

Number of links to that domain

The same concept as before but now at the domain level. Each page has a value and each domain has value. They are different and need to be analyzed as well. The more outbound links you get from sites that have many domain-level links, the more force you will receive.

Domain Age

It is not common sense among SEO professionals, but what is known is that with age comes authority. Old domains tend to be more powerful, so getting links from them is valuable.

The page be accessible to search engines

If search engines can’t index the page, a link to it is worth nothing. This goes for Flash sites, iframes, and some other types of pages that prevent search engines from crawling.

Elements of a link that affect its quality

Before analyzing this, let’s understand the anatomy of a link.

This will look at the elements of a link that can make it more valuable to search engines.

URL :

Be sure to link to a URL that is accessible to search engines and does not redirect, as this decreases the value received from a link. This includes avoiding getting parameterized links in the URL.

Link Position :

A user tends to click more links in the middle of content than links in the footer, for example. Search engines can determine the placement of a link and assign a lower or higher value to it. Moz wrote a very good post about this and other facts linked to a link.

A link in the middle of content passes more value than a link in the sidebar and footer.

Nofollow vs Dofollow :

Nofollow is an attribute that can be added to a link, as we saw in the anatomy of a link, which was adopted by all search engines in 2005. The term Dofollow is slang created for links that do not have the Nofollow attribute.

If a link has the Nofollow attribute it should not pass any value to the linked site and make no difference to the organic results.

Nofollow is used in blog comment links (some) and can be attributed to sites you don’t trust to link to.

Whenever you get a link, make sure it has nofollow and if you have it, do your best to remove it, but if it doesn’t work well, the final link is backlink.

Text Link vs Image Link :

Search engines can’t read images, they can only read alt text that the site owner puts. This makes it easy to understand: Text links are worth much more than image links. This also goes for your internal links.

Anchor Text :

Search engines always consider link anchor text to identify what the linked page is about. Today you need to have links with exact and varied anchor texts. A balance must be sought between various anchors.

Text around the link :

There is a certain belief (based on some testing by SEO professionals around the world) that text around the link can influence its quality.

Link Building Tools

There are numerous Link Building tools to help you do a good job. It’s something that really needs help, after all, it’s a pretty complicated job and it can’t be done without some good tools.

What you need to keep in mind is that you cannot generate a 100% quality link with tools alone. The best link building tool is still and always will be your brain.

Let’s list the tools we think are currently the most important and that work for you reasonably.

Link Analysis

Majestic

What it does: Majestic has its own crawler, the system for finding and indexing new sites. This has the largest link database making it an essential tool for any link builder. Majestic’s main use is to analyze links to your site.

You can see the new links, the Lost links, which domains are linking to you, how many domains are linking to you, and so on.

Majestic is also responsible for creating two very important metrics when evaluating a website: Trust Flow and Citation Flow.

Its update speed and a large number of links in its index make it one of the best SEO tools in the world.

Cost: Plans starting at $ 49.99

Open Site Explorer

What it does: Like Majestic, OSE is a great outbound link analysis tool, but the number of links they find is well below other tools. The biggest use of OSE for me is the metrics it has about a site: Domain Authority and Page Authority.

The OSE interface is superior to Majestic’s and so many still prefer OSE.

Cost: Free with a data limit. OSE is part of Moz’s toolkit that has a 30 day Trial plan and then the initial plan is $ 99.00.

Ahrefs

What it does: It is the latest link analysis tool but its ease of use has made it a good place in the market. Ahrefs does not have as many links as Majestic does, but it is far superior to Open Site Explorer.

Like the other tools, it serves to analyze the links you have and has released new features but these still do not work very well for the Brazilian market.

Cost: Free with a data limit. Plans at Ahrefs start at $ 79.00.

Excel

What she does: saves you an absurd time! Without excel you can’t do a good link building job. You will always need to export a CSV and analyze many links and without Excel, it is impossible to do so.

Cost: The live version of Excel is free but the desktop version is $ 319 for a PC only.

Google Search Console (Google Webmaster Tools)

What it does: Search Console, formerly Google Webmasters Tools, is a Google tool for webmasters. It has several functions and among them one specific for external links. You can find out which links Google considers to your site.

Cost: Free.

Browser Plugins

If you need to know the key metrics for a domain or the number of links it has, browser plugins are designed to make this task easier.

Imagine you’re looking for new sites to get a link to and each site you discover you need to check the metrics to measure in each tool.

Pretty boring, isn’t it? With plugins, you get access to numbers much faster and save a lot of time with it.

Majestic Toolbar:

Link: https://chrome.google.com/webstore/detail/majestic-seo-backlink-ana/pnmjaflneibolacpepklokkjnakmikmg

Browser: Chrome

What it does: gives you access to key metrics for the page you’re browsing

Cost: Free.

Moz Toolbar

Link: https://moz.com/tools/seo-toolbar

Browser: Chrome and Firefox

What it does: It’s a mini version of Moz’s tool suite and it’s free. With it installed you have access to various data about the page you are browsing and when you are searching for something on Google you have access to valuable information about the sites and the keyword searched.

Cost: Free.

5 Powerful Link Building Techniques

Backlinks are a topmost ranking factor in Google’s algorithm. Links play a very important role in Google’s Reputation Management Tool.

So take link building activity seriously and do it in the right manner to rank your website higher in Google search. It also helps to reach your content to the right audience.

We are listing the most valuable link building techniques below which will help your website to get a better place in Google SERP.

1- Guest Post

Definition: It is the process of writing and posting a post to another blog. Generally, other blogs accept that you place a link in the content or at least in the author’s description.

Google recently spoke through its webspam team worker Matt Cutts that this technique should be abolished by everyone because it has become a common spam practice and any blog that does so is at risk of being considered spam. So be careful, do it but don’t overdo it.

Types of links you can: A great benefit of guest posting is that you can choose the link anchor for your site and which page you want to link to.

Another benefit is being able to focus only on high-quality sites and get links that will really make a difference to your authority and placement.

The Process: The hardest thing about guest posting is choosing the sites you want to link to. Defining these sites requires good use of Link Building tools but much more of your brain.

The process itself is quite simple:

  1. Discover new blogs
  2. Get owner contacts
  3. Prioritize the best domains
  4. Send an Approach Email
  5. If yes, write a post
  6. Send content to another blog
  7. Share the guest post on social networks

2- Competitor Links

Definition: This technique consists of running an analysis of your competitors’ links and finding opportunities that they have already linked and you haven’t. When you do this always use Excel to see the domains with the largest Trust Flow and Domain Authority.

Types of links you can: It depends a lot on how your competitors are doing, but you should only focus on links from important domains. One tip is to only get links from domains with metrics higher than yours.

The Process: It’s a simple process, but it can take a long time to analyze the links your competitors have that are of real quality.

  1. Analyze your competitors’ links and the ones that are best positioned for your keyword.
  2. Use Excel to filter out Trust Flow and Domain Authority domains larger than yours.
  3. Browse the sites you found and see if you can get a link there too.

3- Links from your clients

Definition: This technique is very simple, your customers are potential sites to link to you because they already trust you. What you need to do is figure out the customer sites with the best metrics and figure out a way to link them. Many agencies do this when developing a new website and so they have very good domains.

Types of links you can: Depending on your market, you can get high-quality links with high metrics. These links tend to be easier to get.

The Process: It’s simple, but if you have a lot of customers it can take a long time.

  1. Put all your customer sites in an Excel spreadsheet
  2. Use Bulk Trust Flow and Citation Flow to check domain metrics
  3. Find domains with high metrics
  4. Browse the sites you define and think of a way to link there

4- Brand Mentions without Links

Definition: It is very common for people to quote the brands or even the name of the business owner or a famous employee without making any links to the company. This very simple technique is to monitor all these mentions and get in touch with anyone who mentions and doesn’t link to the company.

Types of links you can: It varies greatly, as it may happen that authoritative blogs mention you, as well as low-quality blogs. Always filter when you contact us, taking into account the metrics of the sites that mentioned the brand.

Another opportunity is to create a page for each employee who lectures or writes for other blogs. So every time you quote these employees, you can request a link to their pages.

The Process:

  1. Set up an alert on Google for each keyword you want to monitor
  2. When you receive alerts in your email, go to the website you mentioned and view domain metrics with browser plugins.
  3. If there is no link, please contact the owner requesting the same

5- Translate content from other languages

Definition: In some markets, it is complicated to find good ideas and guidelines in Portuguese and the best references are in other languages. We usually use these base references for our articles but what if we contact the author instead and ask permission to translate into our language? If he authorizes you can ask him later to add a link to the Portuguese version.

Types of links you can get: These are usually very high-quality links because they are the main references in your niche. Domains will have good metrics and will be in the same niche as your site.

The Process: It’s very simple and takes little time:

  1. Get in touch with blogs you consider to be your niche references in other languages
  2. Contact us requesting permission to translate some specific posts
  3. If accepted, after posting on your blog contact us again notifying you published and ask for a link to your post, stating that the post has a version in another language.

I hope you have understood all about Link Building and are now ready to play your own strategy! If you have any questions or suggestions, use the comments tab below!

03 Ways to Index Backlinks Faster on Google

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Indexing the backlinks is more important than creating backlinks. Non-indexed backlinks doesn’t add value to google rankings. In this article you will learn most powerful techniques to index backlinks faster in google.

First let’s understand how backlink indexing works in google to better understand how the whole process works.

“Ping” is an automated alert to the search engines (not just Google.com) to know that a page has been updated and must be crawled again.

Specifically, this is relevant to social properties such as blogs, forums, and other web 2.0 sites that are indexed by various search engines that maintain a page and date record.

PING ACCELERATES THE INDEXING OF YOUR BACKLINKS

When you build backlinks (naturally or through tools / services), most of the time these links are of poor quality. From these low quality links, Google can find only 5% of them or less naturally.

In other words, 95% of sites that talk about you will not be seen by Google. (This is mainly due to the fact that new pages with your link are badly linked and therefore basically hidden from Google).

As of 2018, it has become popular to drip your backlinks using a tool such as pingomatic.

Due to the automation of creating hundreds / thousands of links per day, it became necessary to use tools to ping URLs and speed up the indexing process of these pages in google. So the services came to reduce the workload and facilitate your SEO work.

To summarize: Ping makes Google aware of the other 95% of links you probably will not find otherwise.

When you dump backlinks, you increase your chances of indexing links faster and make your site benefit from link juice or juice link (especially when the link is do-follow).

A few years ago, the ping tool did not always work, so it was important to keep track of Google crawls and re-ping as needed.

Nowadays, there are several free tools available on the internet where you can check if the backlinks you have created for your site are indexed in google or not. You can use this tool to check thousands of URLs at once.

Just access the tool and paste the URLs you want to check. One of the ones I use most to check the indexing of URLs is http://stratage.ms/en/indexchecker/

Top 3 WAYS TO INDEX LINKS FASTER ON GOOGLE

1 – Use Indexers

A backlink indexer is often used to index thousands of URLs quickly, thus helping your site to get a good ranking on Google.

One of the tools I use is Link Centaur. This tool offers a free plan that allows you to send up to 250 URLs or pages a day for indexing on google. Try Link Centaur Backlinks Indexer.

In practice, we do not use crawlers for money sites. Tiered, tier 2 or tiered indexers are often used.

2 – Dribbling the sites

Another possible solution is you ping your site. For example, you can use http://www.indexkings.com/ to send your bulk backlinks for indexing.

3 – Promote your new pages

Last, but not least, promote your site and sign in on Google’s radar.

Whether you are sharing new blog posts on social networks or by placing your link in a video description for YouTube, it will be easier for others to find your site, and for Google to do indexing quickly.

Your mission here is to get your new backlinks to be found by google and finally indexed.

These 03 strategies are very effective for indexing links faster on google. You can use various social networks to help promote your backlinks and increase the authority of your site to google.

How To Create Web 2.0 Backlinks to rank Higher in SERP

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Web 2.0 Backlinks

When you finish reading this article, you will learn how to create backlinks to your site using the famous Web 2.0 and get your mini site positioned on the first few pages of Google.

If you’re looking to get links to your site, this article will help you a lot, because the hard part of SEO is undoubtedly getting backlink sites that have authority and help position your project on the first page of Google.

What is “Web 2.0”?

If you still have knowledge on the subject, Web 2.0 sites are content platforms such as: WordPress.com, Blogger, Weebly, Tripod etc. All these sites have free registration and you can sign up in less than 3 minutes in each of them.

The idea is for you to create Web 2.0 sites that point to your mini site or money site. The more sites the better. YES! … This is a lot of work, because you will have to create each of them manually. But maybe you ask me,

Can we create such web 2.0 automatically using any program?

The answer is yes. This solution exists, but aside from being a tool that costs in dollars, it is extremely impractical for those who have a small project, so the focus here will be to create web 2.0 backlinks that point to your site manually.

Depending on the niche and term you want to position, with only 10 Web 2.0 sites pointing to yours, you’ll already be able to take your project to the first page of Google.

What makes Web 2.0 a great source of backlinks?

Web 2.0 is effective because your site ends up benefiting from your authority and trust with Google.

Another benefit of creating web 2.0 links pointing to your site, is that these links will naturally increase the Page Authority (PA) of your site. In addition to authority, you are also getting a super relevant link.

So the question here is: how to build backlinks to your site using you web 2.0 quality?

How to Create Backlinks for My Website Using Web 2.0?

Step 1: Get Ready to WORK

You need to remember that your first level of links (tier 1). MUST be of high quality. Those old strategies to send non-quality links (SPAM) to help with site rankings do not work anymore.

Google wants trusted, relevant, and trusted links to reach your site. If you meet all three of these important goals, you’ll see the desired rankings. It seems so simple, does not it?

Step 2: Create an Email Address

You will need to create accounts for these Web 2.0, so I recommend creating a default email for this purpose.

It does not matter if you use the same email account to create the properties.

Step 3: Sign up for 10 (or more) of Web 2.0

There is no specific reason to choose “10”, but it is a good place to start. Depending on your competition for keywords, you may need to do more.

Below you will find a list of 2.0 webs that will facilitate the process of how to create backlinks for your site.

List of Web 2.0 sites with Dofollow links:

Page Rank (PR) High

  • wordpress.com
  • weebly.com
  • wix.com
  • blogger.com
  • tumblr.com
  • typepad.com
  • webs.com
  • wikidot.com
  • sites.google.com

Minor Authority (PR 5)

  • visualsociety.com
  • insanejournal.com
  • alivenotdead.com
  • getjealous.com
  • snappages.com
  • thoughts.com
  • zoomshare.com
  • blogreaction.com
  • lifeyo.com
  • journalspace.com
  • mytripjournal.com

Start by signing up for the largest PR sites. As your web 2.0 base grows, you can create the smaller PR sites.

Step 4: Ways to create content

The content you put on your web 2.0 is the most important part of the process! There are a few different ways to approach content creation. Deciding which technique to use depends on the features and the time you provide.

1. Write Yourself (BEST)

Writing unique content for all your Web 2.0s is the best thing to do. If you can, you should consider outsourcing. If your budget is tight, just write it yourself or consider the following option.

2. Use Spinner for text

If your budget is small and you need to produce a lot of content, consider using the text spinner.

I’ll be honest with you, I do not use articles spun on the first level of links (TIER 1). I always use unique content. This is not to say that content does not work.

Using a spinner for text will streamline the construction of these articles, since generally, a good spinner constructs texts in a matter of minutes.

The only negative point is that, depending on the SPINNER you use, the texts will not make any sense to the reader.

Step 5: Rules for good content

➜ 1 x 300 words – Welcome text

Create a description of what your site is about. Do not include links here!

➜ 1 x 500+ words – Article (main)

This is the main article that will link to your mini site. You will need to spend a little time on this article to get well worked out and persuasive. Also include links to other sites in the same niche (preferably highly relevant). Add 1 Yotube picture and / or video. Do not forget to put a link in the first paragraph.

➜ 6-8 x related posts

Make small articles with 250-350 words. Only texts that are related to the theme of your site. If you are not very inspired, look for articles on related sites and be inspired. Not worth copying because Google will know sooner or later.

Final considerations:

Do you want these links to be permanent? Most importantly, do not you want them to be excluded? Leave your Web 2.0 face of a real site.

What I mean by this is that, it is not enough to just create one or two pages and forget about your 2.0 webs. This is not a smart way to create backlinks for your site.

Single Page Web 2.0 are more likely to be deleted.

Have in mind:

Google will give more weight to a link that is from a site filled with useful content. That is, compared to a site that has content.

BONUS:

It will not hurt to create innumerable and INDEX URLs created. It is very important that after you create your sites for backlink, you put the url created in an indexer.

There are ways to index urls totally free. One way I use to index the links I make to my money sites is to throw them in a PING directory like http://www.indexkings.com/ and in FOLLOW, put those same urls in the https: // indexer linklicious.com

This index has a FREE PLAN that allows indexing up to 250 URS per day. It really is a must-have tool that will help speed up the indexing process for backlinks on Google because if those backlinks are not indexed, they will have no value to your site.

Follow this formula on how to create backlinks to your site and then comment below worked out for you.