Who doesn’t want to occupy the top position of organic Google searches that throws the first stone? When we think, develop and implement any Digital Marketing strategy that uses Content Marketing as one of the main ways to get traffic, SEO is an essential tool.
In an effort to improve search engine results found by users, these platforms undergo frequent updates that penalize sites that use unsuitable devices or have shallow content.
Google itself is the best example we can give when it comes to updates to improve the user experience. Hummingbird, Penguin, Panda and Pigeon are just some of the major updates that have taken place in recent years that have completely changed the way Google ranks sites. The latest update was called Quality Update which increased the strength of pages that actually contain rich content about a particular subject and keyword.
Without further ado, let’s get down to business. Do you want to learn basic SEO tips that can help you fight for the top position in search engines?
You have come to the right place!
1. Keyword Definition
We’ll start our list at the most basic point of all search engine optimization. Without the correct definition of a keyword, your page is left without a “subject” defined. That is, she is responsible for making your post or page found when a user performs a search.
In addition, it is essential that, before creating any piece of content, a keyword search is performed to know which terms have the highest search volumes and relevance. This is also one of the factors that determine the large or low volume of hits on a page.
Basic tip : Before creating your page, set the keyword with awareness.
For more information on the importance of keywords, be sure to check out this blog post.
2. Title Tag (H1, H2, H3)
Tell me the last time you took a newspaper to read. Seriously, it’s not worth lying!
With the vast amount of information that the internet enables us to find, it is becoming increasingly clear that people spend no more than a few seconds reading a news article. Not that the reading is complete, they just go where it matters: titles, subtitles, lists, and bold words.
Reading has become something guided and to be successful with SEO it is essential that you use a hierarchy of subtitles in your posts.
H1, H2, H3, and so on are the ratings that will define the title and subtitles of your posts. Remember that the presence of your article keyword in H1 (post title) and some other subtitle is a great SEO gimmick.
3. Meta description
Overlooked by many, the Meta Description is as essential as defining an article’s keyword. In addition to being another deciding factor for good search engine ranking, the meta description as well as the post title act as the business card for your content.
Remember that when writing the meta description of your post you need:
- Include keyword
- Show what the reader will find in that content
- Do not make false promises about the content
- Seduce your reader
- Prove that he needs to consume that content anyway.
Remember that you have just over 150 characters to do all this. Spending as much time as it takes to produce a good meta description, it can make a difference when a reader chooses between your content and the competition.
4. Friendly URL
When you are posting new content to your blog, are you concerned about creating an easy-to-understand URL that makes life easier for the user who accesses and reads your articles? If no, please be aware that it is still time to resolve this issue.
Here are some examples of friendly URLs we publish here on marketingdeconteudo.com:content marketing . with :
- marketingdeconteudo.com/personas
- marketingdecontent.com/marketing-digital
- marketingdecontent.com/what-e-inbound-marketing
- marketingdeconteudo.com/roi
- marketingdecontent.com/KPI
Be straightforward and avoid extremely long and unnecessary URLs. If possible, use the article keyword in the post’s email address.
5. Images with alt text
If you think only content should be optimized for search engines, here’s the bad news: you’re missing out on a great opportunity.
Highlighted images, images throughout the text, infographics, gifs and any other types of images that are included in your posts should be nominated. Preferably, they should all contain the specific post keyword so that they can be identified as part of that subject.
Champion SEO Checklist – The 5 Essential SEO Commandments
Now that we’ve gone through all these basics and essentials, let’s recap today’s class to memorize, copy, print, or set it in stone and leave it on a pedestal (ok, not that much).
- Set your keyword
- Information hierarchy (H1, H2. H3…)
- Meta description
- Friendly URL
- ALT text images set
Now that you know what you need to do to get good SEO results, it’s time to put it all into practice. Check on your blog if you have made all these settings correctly. If it is not completely optimized with the tips I just gave you, review your posts one by one and make corrections.
I guarantee that optimizing your old content will pay off and you will be able to improve the organic results of your blog! If you have any questions, be sure to use the comments tab below or go directly to our Content Marketing Forum and chat with the community that understands the subject!