Off-page SEO: what it is and how to do a search engine optimization

offpage seo strategy

Off-page SEO is one of several optimization strategies. Thinking about the importance of the theme, we made this content that will help you improve the ranking of your pages!

An SEO strategy depends on several controllable elements.

Size, internal links, keywords, scannability, companion materials… among many others.

But what about when search engine ranking factors are uncontrollable, ie outside the company’s website?

Yeah. Techniques for optimization in out-of-range environments are referred to as off-page SEO.

If you want to know more about this topic and learn how to do it, you’ve come to the right place.

In this post, you will learn what this strategy is and how to apply it to your own blog.

Read on and check it out!

The off-page SEO

Search engine algorithms are highly complex.

The most famous of these, Google, has over 200 ranking factors.

So you can see how hard it is to understand it.

Some are well known to those in the field and can be adjusted and modified according to the site administrator’s strategy.

In this case, the company that owns the corporate blog.

Others push the boundaries of owner management, and we call them off-page.

Don’t get it yet? Do not worry!

We’ll talk about some of the following keys off-page SEO factors:

The number of links pointing to your site

There are 3 types of links in SEO:

  • the internal links that point to other posts of the same blog;
  • the outbound links that point to the URL of other people’s pages; and
  • the inbound links, which occur when other pages pointing links to your blog.

Note that in the first 2 cases you can access the edit panel and make changes.

This practice is recommended, for example, when creating articles whose authority should be reviewed or when the cited page is taken down.

Inbound links are not under the jurisdiction of the webmaster, meaning they cannot be modified at the owner’s discretion.

They must be conquered.

How to get backlinks

There was a time when website administrators created multiple blogs and made mutual references between them.

Today this practice – called the Private Blog Network (PBN) – is frowned upon by search engines and considered blackhat.

Here the recommendation is simple:

Create quality articles and other sites will point to yours.

Most copywriters search for information through Google.

So when you have a good ranking, the chances of your text being linked is great.

The authority of the pages and domains pointing to your site

When a post inserts a link to an external page, it is passing authority to the linked text.

This is the main reason why the number of inbound links is so important to SEO.

But not all sites have equal page or domain authority.

A blog that has several well-ranked texts, for example, will have more authority than a personal blog that has few hits.

It’s like that:

Would you accept algebra advice from several students or from a math doctor?

Yeah. Links on high relevance pages are much more valuable than multiple links on low importance pages.

How to get inbound links on high authority pages

In the early days of search engines, many administrators exchanged links with each other.

Also, getting a link on an external page was very easy:

Just go to the comment session and post it there.

Today, these practices violate Google’s good behaviour guidelines.

In the 2nd case, inclusive, several platforms indicate the links as in the Nofollow, ie, deny the passage of authority.

A very common practice is guest posts.

But in this case, there is an exchange of texts between well-ranked pages.

That is, the administrator of site X writes an article for site Y, and vice versa.

Thus, both may include links that they consider relevant to their own blogs in a kind of partnership.

But keep in mind that it is important that links make sense within the text, or the user will hardly click – which greatly decreases their usability.

Traffic and page length

While you oversee all internal content on your landing pages, user behavior is unmanageable.

After all, you can’t determine how many visitors will visit your blog or how long they will stay on your pages, right?

Nevertheless, these are the top 2 ranking factors for Google and other search engines.

Many hits generate authority, as well as a good time spent with open content.

Obviously, after all, there are a number of elements that can be analyzed to increase these metrics.

Therefore, on-page SEO elements are often considered to modify such numbers.

How to increase these factors on your blog

Once again, we return to the issue of content quality.

If your texts are written lightly, do not answer the user’s questions and are not scannable, they will surely move the user quickly from the page.

Therefore, the recommendation here is to invest in good articles, reconciling images with good loading time, nice layout and impeccable user experience.

Some entrepreneurs even invest in paid media (such as Google AdWords and Facebook Ads) – which increases traffic and therefore page value.

Did you see? Not everything is out of your reach, is it?

Social shares

You may not know, but social shares also generate inbound links.

In its recent updates, Google has begun to consider these elements to verify page authority.

It’s simple:

Pages with multiple shares on social media can achieve better ranking.

Some experts even claim that the +1 (Google+ button) increases the authority of the shared link.

How to get more shares for your pages

Here we enter another important digital marketing resource: social networking.

There are several techniques that stimulate user interaction and engagement that should be used to elevate the position on search engines.

In a simple parallel, links on social networks not only count as inbound links but also drive continuous traffic.

You now know what off page SEO is and are able to use these techniques to optimize the results of your pages.If you enjoyed this post, see how to do SEO on page and bring even more benefits to your business!

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