What is Link Juice in SEO Strategy?

Link Juice represents the ranking optimization portion that each link conveys to the landing page. Thus, featured pages can offer search engine placement benefits to the destination of external links used in your content.

There are many important factors that impact Google’s ranking of a website. Many of them are well known, and are always on the radar of professionals working with SEO . However, the less experienced may not be aware of Link Juice.

It is associated with one of the main criteria for content to be in good standing with algorithms: links in content . To make the most of this possibility of optimization, it is essential to understand Link Juice more, what returns it brings and how to make the best use of it.

In this content, we’ll talk more about it! Learn what this concept is, how it works, and what impact it has on web content!

What is Link Juice and how does it work?

In the position of an average user, you always find a series of links within the text of a  web blog right? This is a practice that helps enrich reading with related content, but it does not have just that function.

These links have a positive impact on how Google ran websites.

Link Juice is nothing more than the  ranking optimization portion that each link conveys to the landing page . If you have a post and it has links to other pages, some of its ranking potential – called  PageRank  (PR) – is being distributed between each of these redirects to other websites.

Sites use this link building feature, precisely, to have more authority. If a page has multiple links in its content, it becomes better evaluated by Google’s algorithms . For this, it is important that these redirects are to content that makes sense, such as  related topic posts .

Imagine that your business needs search engine optimization, so you can get links to a more reputed website in the industry.

To take advantage of the good ranking of this partner address, it needs to make adjustments so that your site collects all the qualified ranking PR. Link Juice is like the ranking “juice” that the page hosting the links transfers to their destination.

The Link Juice Distribution

One of the most important points of Link Juice is the distribution of the ranking share  , since without it, this concept makes no sense. SEO professionals need to understand that each link used in a post transfers a portion of that rank.

This impacts the destination site, but it can be controlled. The source page, which is hosting the links and transfers the ranking share, can limit how much is targeted to each destination content. This helps to achieve a  more controlled distribution while respecting the strategies .

To make this limitation, simply use the “nofollow” attribute associated with each link where the site does not want to take advantage of this Link Juice, sending PR to the landing page. In practice, it works as follows:  The more links, the less PR will be distributed between them .

A site prominent and much authority can offer a very valuable PR to the links, however, if he has 10 directions on a page, the PR will be divided among all. Now, if there are only 5 links, for example, the share of PR distributed across just 5 landing pages is much larger.

The impact that distribution generates

You may be wondering, after all, what is the purpose of limiting which pages receive the most PR? The answer is simple:  Not all links used need or should necessarily receive a portion of Link Juice that the page is capable of offering .

Think of a blog post that talks about a trend, and to make the content richer, the publication uses sources for the data. Of course, linking to the survey page is important, but not necessarily does this recipient need or should receive the company’s Link Juice.

Another important point is possible unintentional waste. Links such as addresses, contact, login and terms of use do not have to be ranked on Google, so why offer them a share of PR?

The nofollow attribute limits this distribution of Link Juice strategically, optimizing SEO work through these links. The same goes for directions that have real value and need this PR to be better evaluated by Google’s algorithms.

Ranking is most valid and well used in directing links to products, related blog posts, partner pages, content offering, among others. The internal content itself can take advantage of it – just insert links to other pages of the blog or website.

Link Juice’s Relationship to Keywords

Keywords are important elements within an optimization strategy, being one of the foundations of SEO. The better used and more these terms are employed, the better evaluated a page will be before the search engines.

Therefore, you can leverage the keywords when distributing PR by simply linking to these terms. If they are in the title of your post, for example, the chances of a high PR are much higher. For this, the search is always to  use more fluid sentences in the text , making this link more natural.

Imagine you have a running shoe business and are doing a Content Marketing strategy . In one of your posts comes the opportunity to talk about the importance of race impact cushioning by directing this theme to a partner link.

There are several ways to do this link building, however, sentences such as: “Click here to learn more about the importance of crash absorption in running” are poorly recommended. You generate a link that, despite offering PR, does not communicate with a keyword used in the content.

The best way to do this is to use smoother sentences to the content. Something like linking the bold term, as in: ”  Impact absorption is critical to a healthier race.” Linked keywords generate more powerful PR for landing pages!

How to get more Link Juice?

You already understand what Link Juice is, how it generates PR, and how limiting usage helps to qualify percentage distribution.

However, it is also critical to know how to generate more Link Juice in content, as you can offer this to other pages or use this optimization through partners.

For those with web pages, working from both perspectives is critical, both to generate authority and to leverage other sites and gain rankings.

Here are some practical tips on getting and getting more out of Link Juice!

Create quality content

Amid so many possibilities for SEO parameters, content quality is one of the most important and most difficult to meet. 

It’s no use having good links, friendly URLs, and using the keyword well if the page content is bad . This is the first ranking factor, especially in blog posts.

In order not to fall short of what is necessary, it is important to focus on some qualitative parameters that rank good content as:

  • originality;
  • relevance;
  • utility;
  • delivery of what is promised in the title;
  • theme aligned with the website or blog;
  • formatting with good scan .

These are a few simple rules when it comes to generating content on the web. If your post meets all these parameters automatically, it will be well rated and ranked by Google’s algorithms. As such, Link Juice is greatly increased and offers good opportunities.

Invest in Digital Marketing Strategies

A website relies on  advertising  and marketing investments to gain more visibility. Organic flow is very important and should be valued, however, investment in paid ads generates more prominence before the public.

The more relevant and visible the site is, the more authority it has on Google.

Of course, this means that this page has more Link Juice to offer, distributing an interesting PR rate. To reach this level, it is important to invest not only in sponsored ads, but also to explore Digital Marketing , be present in social networks  and work more on SEO.

Continuing this search for prominence for the page is what will always make it prominent, with more and more flow and strengthening your Link Juice.

Target your audience well

As you have seen, good content is the beginning of everything and also has a direct influence on page segmentation. It is very important to generate good posts and position the pages so that they are visible to those who really care, that is, the audience of that brand. The  segmentation  is an extreme value parameter in SEO.

The more a page can communicate with the people its content is directed to, the more authority it gains. The tendency is for Google to take this as something positive and generate a much higher ranking. All this work results in a better Link Juice to offer.

Work with guest posts

Link exchange is very important and strengthens the authority of websites in the same segment. In addition, other practices such as  guest post  generate great value for marketing strategies. Through it, you can develop content from your segment, however, which will be posted on a partner’s blog.

The first impact is to bring more audience to your site, especially if the target location of this post is an authoritative blog. This way you will also be able to reach a larger audience base, becoming better known in the segment. Consequently, it influences your Link Juice.

The chance to have produced prominent content for a relevant site and the traffic attracted by it will make your PR even more powerful. Therefore,  always be in touch with potential partners of the segment !

Want to know more about the guest posting strategy? So check out this full video we made on the topic!

Offer site review products

There are many blogs and websites that often do  reviews  on specific products and services. A good example is the technology segment, where computers, smartphones and other devices are evaluated. There are also game reviews, made by blogs and other websites specialized in this theme.

A good strategy is to submit products so that these experts and key industry vehicles can make evaluations. So you draw attention to what you sell and can  drive qualified traffic, made up of people who are interested in the product and may already be ready to buy .

More positive reviews mean more visits, conversions and rankings in Google. This whole scenario, of course, can only result in more Link Juice for your pages!

How to find the Link Juice offered in its contents?

Link Juice must be analyzed more deeply, after all, how to know its real value? All these tips to increase it are very useful and work in a concrete way, however, for those who work with SEO, it is crucial to measure this percentage of PR offered.

Tracking is just one of the common optimization work routines for search pages. Knowing Link Juice allows you to work harder on improvements and make the right control using nofollow. There are metrics that help you get a deeper insight into how this Link Juice is working .

For this, some tools and algorithms may be important, such as Google PageRank. Still, only Google has access to these numbers, meaning it is for internal use to distribute the effectiveness of PR to the Link Juice of each webpage.

For the general use of SEO professionals, the tools assist with more specific metrics like Domain Authority, Citation Flow, and Domain Flow. They help you understand how Link Juice is behaving overall. For these and other indicators, you can use tools such as:

Link Juice should be taken into consideration for pages that want to control well the PR they offer, and be critical for those who want to optimize their ranking.

Now you understand the subject better and are ready to work with this SEO parameter in your strategy!

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