WordPress is the best CMS for SEO. This statement is based on research, not intuition. A recent study showed that sites based on this system are the majority among the first results on Google. Want to know the factors that lead to this result? Continue reading!
You set up your site, defined the persona, and started producing quality content. Still, your page didn’t rank among Google’s top results, which raises the question: what’s missing?
It may simply be that your CMS does not offer all the functions needed for your SEO strategy. Yes, it matters. Therefore, opting for the best content management system is critical to your results.
Recently, a survey looked at the top 10 results ranked in the 10,000 keyword SERPs, giving the verdict: WordPress is the best CMS for SEO. In the study, it was found that 45% of the sites in the top 10 of their niches are platform-based.
But what factors ultimately lead to this result? This is the question we will answer throughout this article. Check out!
Easy to work at SEO On-Page
As we know, SEO is an acronym for Search Engine Optimization, which can be freely translated as Search Engine Optimization.
Its main function is to make a page rank among the first place in search results on engines such as Google, Yahoo, Bing, among others.
Because of this, smart use of keywords proves to be essential. Knowing which terms your persona most searches allow you to embed them in your content, increasing the chances of attracting them to your site.
However, defining the word to use is only the first step. To get real results, you need to work on on-page and off-page SEO, which involves several factors.
This is where the importance of WordPress comes in, which is known for facilitating the use of important features for strategy. We’ll talk about some of them below.
To determine rankings in SERPs, the responsible algorithm takes into account several factors, with the main objective of optimizing the reader experience.
For this reason, it is important that your content is clear about the subject that will be addressed. This clarity is essential to the understanding of the person conducting the research and therefore counts towards defining the ranking position. Unlike other options, WordPress makes this process more intuitive, making it easy to do.
You can easily define an SEO Title, remembering that it does not match the title of your post or page.
The SEO title appears on the results pages and aims to get your persona to click on the link and get them to the site.
Another point taken into consideration by the algorithm is the organization of content, which directly affects its scalability. Disorganized material makes reading difficult and is therefore disadvantaged in SERPs. So how does WordPress make this sorting easier?
The platform already has a foundation for content, which means you don’t have to write HTML code to define titles and intertitles. Simply use the H1, H2, H3, and H4 tags to change the font and font size to differentiate it from the rest of the content.
Here, it is worth remembering the importance of maintaining a hierarchy in the use of tags.
Do you know when you copy a website address to send to your friend? Even if it comes from a trusted site, this link may have several randomly arranged characters, which puts your credibility at risk.
On the other hand, if the link is clear and indicates what the content is about, it raises a lot less suspicion.
On a larger scale, this is what happens with your website URL. If it is disorganized, it will not give Google the necessary information about the material in it. However, using WordPress, you can structure your URL in a personalized way, even by including keywords.
This way, both Google and the audience can easily derive subject matter from your content, increasing traffic and optimizing ranking.
SEO Optimized Themes
Regardless of your goal on the internet, WordPress has a theme for you. With the options available in the tool, it is feasible to style your site according to its characteristics. So whether you’re setting up an online store or launching a blog that specializes in a subject, you’ll find it easy to set up your page.
In addition to styling, themes are relevant to other subjects. Remember that the Google algorithm pays special attention to the reader experience? One of the variables taken into account is the page loading speed. After all, what can impoverish internet browsing more than a website that takes time to load its contents?
The theme options provided by WordPress are of high quality and therefore enable the site to operate with agility.
Mobile-Friendly is a term that has never been so fashionable. It is used to describe pages – and content in general – that can be easily viewed from tablets and smartphones. The latest issue of Content Trends survey revealed that 89.5% of people admit to consuming content on the Internet do so via smartphones.
So neglecting this issue and producing audience-only material with desktop access is a real waste. In WordPress, this does not happen. Knowing the importance of this issue, CMS has determined that all of its themes should be Mobile-Friendly.
This way, by using the platform, you ensure that your customers’ experience will be the same regardless of the device they use. In addition to making a good impression on the public, it positively affects the ranking in search engine results.
SEO Optimization Plugins
One of the most striking features of WordPress, in general, is the huge availability of plugins. They are tools that aggregate or modify the functionality of a website. This way, each platform user can customize the website according to their preferences and project needs.
Since SEO is one of the most important parts for the success of a web page, it is natural that many of the available plugins are geared towards its optimization.
Thus, in addition to the standard features of WordPress, SEO can undergo more significant improvements. In this sense, some programs stand out. We’ll talk about them next.
The Yoast SEO has over 5 million active users, and an average rating of 5 stars. The plugin offers title templates and meta-descriptions, making it easy for even the most lay user to use.
In addition, Yoast has a kind of SEO quality assessment. Here’s how it works: When you produce content, you set the keyword and tell it to the plugin.
From there, he checks all the material, indicating points that need to be optimized.
This avoids errors such as poor scan, repeated URLs, or the absence of key terms in strategic locations such as title, intertitles, and meta-description.
The Ultimate SEO is a very versatile plugin, allowing the export and import of data coming from different sources, even from other programs. One of its main attractions is the automated generation of internal links.
If you have a Content Marketing strategy, you know that these links are very important for optimizing your website traffic. Properly applied, this method greatly increases a visitor’s length of stay.
With Ultimate, you can set keywords so that the program automatically generates internal links.
In addition, the plugin includes 404 error tracking, which is one of the most common in WordPress. This prevents you from failing to negatively impact the audience experience.
SEO Image Optimizer
We know that images are fundamental elements for the quality of content. After all, materials containing only texts end up tiring for the reader, who prefers a diverse experience. But choosing and inserting good pictures in your posts is not nearly all you have to do.
When parsing a page, the ranking algorithm considers all elements, including images. Therefore, it is necessary to include tags that tell the algorithm what that figure is about. This work is easily accomplished through the SEO Image Optimizer.
Automatically, the plugin changes the tags of visual content so that it is better optimized. In addition, it compresses and resizes images so that they do not affect page load time.
WordPress is the best CMS for SEO for several reasons. As we have seen throughout the text, the platform has features that make it easy to optimize the content on both On-Page and Off-Page.
With intuitive user experience, CMS offers ease of use for even novice users to employ SEO best practices, either through the functionality already available or by installing plugins. And did you enjoy knowing that WordPress is the best CMS for search engine optimization? Want to learn about it?
Read our article on choosing the best plugins and optimizing SEO for your WordPress site.